Head of Customer Marketing & Advocacy - J.P. Morgan Payments
Company: JPMorgan Chase & Co.
Location: Plano
Posted on: April 1, 2026
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Job Description:
Description At J.P. Morgan our strongest advocates are our
customers. They have used our products and solutions to move their
business forward, transform their company, and better serve their
consumers. As Executive Director, Head of Customer Marketing &
Advocacy on the Payments Marketing team, you will have the
opportunity to define, develop, and lead how our Payments business
engages customers to bring customer marketing and advocacy programs
to life. As a leader within the Payments marketing team, you will
be responsible for building and championing the CMA discipline,
identifying opportunities, nurturing client relationships,
developing content, and orchestrating multi-channel campaigns that
deliver tangible value to our clients while providing proof points
for J.P. Morgan Payments products and solutions. You will have a
proven track record building and leading a department that delivers
impactful customer marketing and advocacy programs from client
engagement to sales deployment to measurement. Job responsibilities
Develop and execute global customer marketing and advocacy
strategy, annual marketing plans and tactics, owned platforms and
programs, and measurement framework. Lead the development of
storytelling and strategic plans for customer marketing engagements
and campaigns, ensuring they are aligned with product and sales
objectives. Oversee the execution of the customer marketing and
advocacy programs; collaborate with cross-functional teams (PR,
product marketing, sales teams, events, relationship management,
etc.) to drive the planning and execution of opportunities. Build
and lead a team of customer marketers and agency resources in
developing and delivering against the marketing plan and budgets.
Lead the customer marketing operating model and process, ensuring
key stakeholder alignment and that the various marketing functions
properly and effectively execute in a collaborative way for the
highest ROI. Develop and evolve repeatable processes, executional
roadmaps, best practices, and playbooks for customer marketing and
advocacy. Track and manage marketing budgets and build business
cases for growth initiatives. Foster a high level of collaboration
across the firm to align and execute product strategies, ways of
working, and global delivery. Build and grow relationships with
product, product marketing, sales, relationship management, and
marketing partners; integrate client engagement opportunities
within existing workstreams and processes. Required qualifications,
capabilities, and skills 10 years of relevant customer marketing
and advocacy experience. Experience leading and developing
high-performing teams with mixed experience levels and skill sets.
Proven experience building and executing impactful, innovative, and
multidimensional customer marketing campaigns. Experience marketing
and managing technology and/or financial products. Strong expertise
in full-funnel customer marketing, with a track record of
understanding customer motivations, influencing strategy and
positioning, building marketing and advocacy programs, and
delivering strategic go-to-market plans. Proven ability to lead,
influence, and align across cross-functional teams while
interacting with multiple stakeholders. Understanding of industry
and competitor trends to spark fresh ideas and drive cutting-edge
concept development in a changing marketplace. Experience in
content development and creation, including developing creative
briefs, reviewing proposals, and overseeing production. Proven
end-to-end project management with the ability to organize,
prioritize, and manage multiple priorities in a fast-paced
environment. Highly creative, bringing a diverse perspective that
makes marketing concepts stand out. Able to translate core business
strategies into actionable initiatives. Preferred qualifications,
capabilities, and skills Bachelor’s degree in Marketing,
Communications, or other related degree. MBA preferred. Experience
working with or on major global brands.
Keywords: JPMorgan Chase & Co., Plano , Head of Customer Marketing & Advocacy - J.P. Morgan Payments, PR / Public Relations , Plano, Texas
