PlanoRecruiter Since 2001
the smart solution for Plano jobs

Account Planner - Ad Sales

Company: SPECTRUM
Location: Plano
Posted on: January 14, 2021

Job Description:

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative. Spectrum Reach is looking for a dynamic Account Planner to support our media market in Dallas, TX. JOB SUMMARY The Account Planner is a strategic partner to Account Executives. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client---s marketing and advertising expectations. This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups. This position requires strong communication skills and strong attention to detail, in a faced paced sales environment. MAJOR DUTIES AND RESPONSIBILITIESProactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives. Create effective data driven multi-screen advertising schedules for all clients. Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data and other research metrics to make proposal recommendations. Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients. Maximize inventory usage to ensure proposal delivery. Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time). Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives. Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules. Educate AE---s and clients on best practices surrounding multi-screen campaigns. Compare purchased schedule with the original avail to ensure delivery against client needs. Utilize tools to ensure all necessary accounts meet Posting requirements. Partner with Account Executives to review and evaluate campaign effectiveness, driving account strategy for retaining clients and positioning new business. Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately. Work cross functionally to create and incorporate local packages into schedules. REQUIRED QUALIFICATIONS1 years of experience in media sales a strong plus Knowledge of cable television, digital products, and advanced advertising products is a plus Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view---ability to craft and tell a compelling story Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are helpful Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies Needs to have the ability to decipher between client needs, for example, ---branding--- campaigns VS ---call to action--- and the difference between those schedules Familiar with writing rationales and/or agency POVs (---point of views---) Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings are helpful Ability to back-up work and have good logic to creating schedules Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience For more information on Spectrum---s benefits, please click here.

Keywords: SPECTRUM, Plano , Account Planner - Ad Sales, Sales , Plano, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Sales Jobs


Sales Development Rep
Description: Thryv Sales Development Representative Are you wanting to start your career at a company or are you wanting to be part of a CAUSE Our Cause: Protect grow local business market share through Local Business (more...)
Company: Thryv
Location: Dallas
Posted on: 01/17/2021

Freight Carrier Sales
Description: DUTIES AND RESPONSIBILITIES: Learn and practice the art of daily cold-calling of qualified carriers based on warm source leads. Understand the importance of maintaining an effective working relationship (more...)
Company: Tribe Transportation
Location: Terrell
Posted on: 01/17/2021

Outside Sales Representative
Description: At A GlanceFull-time territory sales role ideal for sales pros and individuals looking to launch their Sales career who appreciate flexibility, with career advancement opportunities and unlimited commission. (more...)
Company: Spectrum
Location: Alvarado
Posted on: 01/17/2021


Consumer Loan Sales Specialist Sign On Bonus
Description: CONSUMER LOAN SALES SPECIALIST SIGN ON BONUS PUT YOUR CAREER IN MOTION AS A CONSUMER LOAN SALES SPECIALIST At OneMain, Consumer Loan Sales Specialists empower customers --- listening to their needs and (more...)
Company: OneMain Financial
Location: Caddo Mills
Posted on: 01/17/2021

Regional Sales Manager
Description: Work From Home - Equity Ownership WHO WE ARE LOOKING FORWe are seeking ambitious individuals with an entrepreneurial spirit that want to make a significant income while working a simple schedule that (more...)
Company: The Menefee Agency
Location: Dallas
Posted on: 01/17/2021

Outside sales - Route Sales - Mac Tools - Training Provided
Description: Build a Great Career and a Quality Life with Mac Tools. Feel the freedom and independence of working on your own, in a stress free environment - with no one to answer to, except yourself Join the family (more...)
Company: Mac Tools
Location: Anna
Posted on: 01/17/2021

Salesperson
Description: GHA Technologies, Inc. has become the 1 mission critical supplier in America and is now ranked 69 on the 2018 CRN Solution Provider 500 and 15 2018 CRN Fast Growth 150 List. Microsoft has named GHA (more...)
Company: GHA Technologies, Inc
Location: Dallas
Posted on: 01/17/2021

Notary Signing Agent / Earn $85.00 to $200.00 per loan document
Description: Signing Agent Jobs https://signingagentjobs.com is seeking for someone to fill the position of a Loan Forgiveness Processor to work remotely in the U.S. only. PRIMARY OBJECTIVE: The primary objective (more...)
Company: Signing Agent Jobs
Location: Dallas
Posted on: 01/17/2021

Outside Sales Representative
Description: At A Glance ul li Full-time territory sales role ideal for sales pros and individuals looking to launch their Sales career who appreciate flexibility, with career advancement opportunities and unlimited (more...)
Company: SPECTRUM
Location: Hurst
Posted on: 01/17/2021

Outside Sales Representative
Description: At A GlanceFull-time territory sales role ideal for sales pros and individuals looking to launch their Sales career who appreciate flexibility, with career advancement opportunities and unlimited commission. (more...)
Company: Spectrum
Location: Celina
Posted on: 01/17/2021

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Plano RSS job feeds