Account Planner - Ad Sales
Company: SPECTRUM
Location: Plano
Posted on: January 14, 2021
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Job Description:
Spectrum Reach (www.spectrumreach.com) grows businesses of all
sizes with custom, multiscreen advertising solutions, backed by the
power of TV, data, innovation, community experts, and unforgettable
creative. Spectrum Reach is looking for a dynamic Account Planner
to support our media market in Dallas, TX. JOB SUMMARY The Account
Planner is a strategic partner to Account Executives. This position
plays a key role in translating customer advertising objectives
into data driven and effective ad schedules. This key team member
is integral in helping the sales team to maximize multiscreen
solutions, which has a direct impact on our ability to deliver and
exceed on client---s marketing and advertising expectations. This
individual will have a passion for marketing and advertising sales
and will be closely aligned with other sales team members and cross
functional groups. This position requires strong communication
skills and strong attention to detail, in a faced paced sales
environment. MAJOR DUTIES AND RESPONSIBILITIESProactively pulls
information from Client Needs Analysis and works with Account
Executives to understand client marketing objectives. Create
effective data driven multi-screen advertising schedules for all
clients. Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data
and other research metrics to make proposal recommendations. Create
presentations that can be delivered as complete solutions achieving
all client needs; partner with Marketing and Research functions to
pull information to tell the appropriate story to clients. Maximize
inventory usage to ensure proposal delivery. Create an open honest
communication line with all Account Executives (May need to balance
the competing needs of multiple Account Executives at the same
time). Be able to sell through the rationale of each campaign
recommendation for the Account Executive to deliver to the client
and be grounded in research and data to achieve client objectives.
Regularly meet and gather feedback on the client schedules that
were built to understand necessary changes to improve future
schedules. Educate AE---s and clients on best practices surrounding
multi-screen campaigns. Compare purchased schedule with the
original avail to ensure delivery against client needs. Utilize
tools to ensure all necessary accounts meet Posting requirements.
Partner with Account Executives to review and evaluate campaign
effectiveness, driving account strategy for retaining clients and
positioning new business. Work closely with Pricing and Inventory
to ensure that all inventory is used effectively and priced
appropriately. Work cross functionally to create and incorporate
local packages into schedules. REQUIRED QUALIFICATIONS1 years of
experience in media sales a strong plus Knowledge of cable
television, digital products, and advanced advertising products is
a plus Outstanding verbal, written, and interpersonal
communications with overarching skill to translate data,
information, and research into powerful points of view---ability to
craft and tell a compelling story Previous experience supporting a
team of Sales, advertising, or marketing professionals is helpful.
Previous experience in an Ad Agency, Media, and/or Ad Sales team is
highly preferred Experience and strong knowledge of research
databases, tools and applications, including (but not limited to)
Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and
comScore are helpful Familiarity with and experience in digital
marketing; understanding of online campaign development, metrics,
and optimization strategies Needs to have the ability to decipher
between client needs, for example, ---branding--- campaigns VS
---call to action--- and the difference between those schedules
Familiar with writing rationales and/or agency POVs (---point of
views---) Clear knowledge of media terms as well as media formulas
& calculations. Experience estimating ratings are helpful Ability
to back-up work and have good logic to creating schedules
Bachelor's degree (B. A.) from four-year College or University
preferred or equivalent combination of education and experience For
more information on Spectrum---s benefits, please click here.
Keywords: SPECTRUM, Plano , Account Planner - Ad Sales, Sales , Plano, Texas
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