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Senior Analytics Implementation Analyst

Company: Rent-A-Center
Location: Plano
Posted on: April 9, 2021

Job Description:

*JOB PURPOSE*: Assume responsibility for web and mobile app property tagging for the Preferred Dynamix line of business and assist UX group with implementation and testing. Create, own and manage A/B/n and Multivariate tests and report on outcomes. *KEY RESPONSIBILITIES:* * Create, develop and manage the tagging strategy in collaboration with the internal analytics team to identify required data points to be captured. * Implement tagging in Google Tag Manager (GTM) / Google360 (GA360) / Firebase for digital properties across the Preferred Dynamix landscape. * Develop, manage and maintain the Solution Design Reference (SDR). * Deliver clear and concise set of technical requirements/ technical implementation documentation to the product development teams. * Develop and manage all front-end testing scripts on Preferredlease.com and mobile app. * Cross-team collaboration with product management and development. * Identify, develop and manage A/B/n and Multivariate testing and maintain the testing calendar. * Analyze and present testing data from multiple sources. * Report on planned tests, hypotheses, and test outcomes to leadership. * Make recommendations for UX improvements based on test outcomes. * Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership. * Coordinate with the Preferred Dynamix Digital Experience team to ensure data analysis contributes to future initiatives on the product roadmaps. * Assist with online customer journey process alignment and ongoing Marketing and IT-based development efforts. * Performs other duties as assigned. ***JOB REQUIREMENTS:* * Bachelor's degree in Marketing, Business, Computer Science, Analytics or related field. * General Marketing proficiency with 3 to 5 years of relevant experience in Marketing, Operations or IT. * Exceptional knowledge of Google Analytics (GA360 preferred), Firebase, Google Tag Manager * Proficient in programming languages such as HTML, JS, AJAX. * Proficient with tag validation, testing, and debugging tools (preferably Optimizely). * In-depth knowledge of online process flows pertaining to sales and retention best practice standards. * Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint. * Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, Python, R, etc. a plus. * CMS management experience a plus. * Ability to manage multiple priorities simultaneously and meet deadlines while maintaining focus under pressure. * Critical thinking skills and aptitude. * Highly organized and detail-oriented. * Ability to work in a fast paced business environment * Friendly demeanor and outstanding customer service skills. * Excellent written and verbal communication skills.#FSC?

Keywords: Rent-A-Center, Plano , Senior Analytics Implementation Analyst, Professions , Plano, Texas

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