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Digital Strategist

Company: Dunham+Company
Location: Plano
Posted on: November 23, 2022

Job Description:

Digital Strategist

The PositionWe are seeking a Digital Strategist who is passionate about leveraging digital marketing for Christian non-profits. The successful candidate will lead the strategic direction of assigned accounts to meet digital fundraising and marketing goals.
About Dunham+CompanyDunham+Company is a multinational Christian organization that provides strategic planning, marketing, fundraising, communications, media, and advertising support globally for Christian media ministries, cause-based ministries, radio and TV stations, and churches.
We design custom, integrated fundraising, communications, and constituency development programs that help partners create Kingdom impact-because we believe the mission drives everything.
Job Responsibilities

  • Oversee strategic direction of digital marketing strategies for assigned accounts
  • Provide mentorship for associate digital strategists
  • Analyze and report on performance metrics
  • Provide recommendations based on relevant data
  • Create and implement testing strategies that lead to optimization
  • Stay up to date on digital marketing trends and report back to relevant team members
  • Identify opportunities for innovation within the department Qualifications
    • Experience in creating successful social, advertising, email, website, and texting campaigns
    • Adept at communicating strategic vision and next steps
    • Positive, collaborative, inclusive, and flexible team member
    • Easily able to communicate strategic vision clearly and confidently
    • Resourceful and organized self-starter who can manage multiple priorities in a fast-paced environment
    • Will take campaigns to the next level through innovation and accuracy
      • Experience in online tracking tools and pixel implementation (Google Analytics, Google Tag Manager, Facebook Analytics, etc.)
      • Expertise in developing digital marketing strategies with proven results
      • Experience in HTML, CSS, and JavaScript is a plus
      • Experience with SEO and Website development
      • Proficient in implementing, analyzing and interpreting A/B experiments
      • BS in Marketing, Communications, or relevant field
      • Minimum of 3 years of marketing experience

Keywords: Dunham+Company, Plano , Digital Strategist, Other , Plano, Texas

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