SEO Strategist

Company: Tipalti
Location: Plano
Posted on: November 22, 2022

Job Description:

Opportunity
Tipalti is looking for an SEO Manager to manage our SEO strategy and projects. Joining Tipalti means you'll be stepping into a successful and fast-growing SEO team where you'll receive support, budget, training, and resources to help you succeed in the role.
Our SEO team handles varying initiatives and projects, both internal and external. This person will get the chance to own our strategy and influence SEO within the organization, which means you will have broad exposure to the business of a high-growth FinTech Unicorn while working with more marketing teams outside of SEO, including our creative team, development team, marketing operations, key business leaders, and others along the way.
Managing our internal SEO projects means that you'll get to help shape the positioning for SEO on Tipaltis product pages, integrated campaigns, and become our go-to SEO for promoting the global Mass Payments product and AP Automation. This role is ideal for a strategic SEO with experience in working within multi-faceted marketing organizations.
Internal SEO Manager Functions

• Assist in the development of SEO strategy and operationalization of global SEO tactics
• Manage external vendors and writers for content and key SEO initiatives
• Develop and deliver regular reports and key areas of optimization
• Drive project-focused content that places higher importance on quality to improve topical authority
• Helps set and communicate the SEO strategy with the broader organization with support from our Inbound Director.
• Assists in mapping Tipaltis content hubs & internal linking projects
• Conducts research on Tipaltis competitors and keyword universe to find growth opportunities
• Creates clear, detailed project briefs for writers, designers and developers
• Owns the intelligence and SEO strategy for mass payments as Tipaltis go-to for mass pay SEO
  Qualifications
  
  • 5 - 7 years digital marketing experience
  • 2 years of proven SEO experience, B2B preferred
  • In-house SEO experience is preferred, but agency SEO experience is acceptable
  • Excellent verbal and written communication skills
  • A team player who is comfortable leading projects with a collaboration-first mindset
  • Experience with B2B SaaS SEO programs is preferred, but not required
    Key Skills
    
    • Solid understanding of strategic SEO and the components that create SEO success
    • Content Marketing Strategy experience
    • Ability to work cross functionally across the organization and manage multiple priorities
    • Excellent keyword research skills
    • Ability to work with data platforms like Google Analytics, Salesforce, and Microsoft Excel
    • Able to perform opportunity analysis and competitive research
    • Strong SERP Analysis skills for uncovering search intent and incorporating search intent into on-page content strategy
    • An understanding of web architecture and internal links as they relate to SEO best practices; Wordpress experience required
    • Project management experience and a creative eye for UX recommendations are a plus
      #Hybrid
      Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.
      But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.
      Around personal growth and wellness, Tipalti o---ers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player! Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.
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Keywords: Tipalti, Plano , SEO Strategist, Other , Plano, Texas