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Manager, Digital Marketing - Customer Retention

Company: McAfee Corp.
Location: Plano
Posted on: June 13, 2021

Job Description:

Job Title:

Manager, Digital Marketing - Customer Retention

Role Overview:

As an essential member of the McAfee retention team, the digital marketing manager will drive key business metrics through data-driven experimentation and optimization. You will report to the Sr. Manager and work with them to identify opportunities for optimization and drive strategic initiatives. You will lead a team of marketing specialists through the daily execution of testing and projects.

Company Overview

From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. We help businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously. For consumers, McAfee secures your devices against viruses, malware, and other threats, both at home and away. We want to continue to shape the future of cybersecurity by working together to build best in class products and solutions.

About the role:

  • Collaborate with cross-functional teams to drive key business metrics through experimentation and marketing initiatives.
  • Use quantitative data and customer insights to identify marketing optimization opportunities.
  • Proactively prioritize and manage projects to meet deadlines and escalate issues when required.
  • Manage a small team of marketing specialists to execute tests and projects end-to-end.
  • Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, and internal databases.

About you:

  • 5+ years of professional experience driving numerous initiatives in a fast-paced, innovative environment.
  • You have strong interpersonal communication skills to develop key relationships and motivate team members.
  • You have a passion for thinking strategically and the ability to execute tactically
  • You have a comprehensive understanding of the a/b testing process and have experience with and data-driven experimentation.
  • You have experience analyzing and interpreting quantitative and qualitative data to make business decisions.
  • You have knowledge of Adobe Analytics, Adobe Target or other analytics & testing platforms such as Google Analytics and Optimizely.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Keywords: McAfee Corp., Plano , Manager, Digital Marketing - Customer Retention, Other , Plano, Texas

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