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Search Engine Optimization (SEO) Specialist

Company: Republic Financial
Location: Plano
Posted on: June 10, 2021

Job Description:

Overview & Responsibilities

At Republic Finance, we are building a leading consumer lending company. In business for over 60 years, we are proud to be a trusted lender in over 200 communities across the Southeastern United States! The Search Engine Optimization Specialist helps drive strategy and lead marketing activities focused on generating organic web traffic to effectively and efficiently target existing and prospective customers. This is a key role with significant and broad responsibilities. This role will report to the Manager of an 8-person Marketing & Communications Team with substantial opportunity for future growth within the company in concert with driving business expansion. As a team-member you would be a performance marketer at heart who enjoys making data-driven decisions and implementing growth strategies based on establishing efficiency at scale. The SEO Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks as well as serve as the primary point of contact between Republic Finance and its SEO partners. Job responsibilities are as follows:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum value from organic search traffic.
  • Track, report, and analyze website analytics.
  • Manage SEO budget and licensing process with vendor partners.
  • Optimize copy and landing pages for search engine optimization
  • Perform ongoing keyword research, expansion and optimization
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code including H1 tags and meta descriptions
  • Work with Marketing, Digital, and Compliance teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • 3 years of SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best standard methodologies in SEO and SEM
  • Bachelor's degree in a quantitative, test-driven field

Benefits

We offer a competitive compensation and benefits package including:

  • Health/Dental/Vision
  • Paid Time Off (PTO)
  • 401 (K) and employer match
  • Company provided Life Insurance & Long Term Disability

Additional benefits with Republic include:

  • Regular drawings for sports tickets
  • Employee of the Month Program
  • Philanthropic support for charities such as Juvenile Diabetes Research Foundation and the American Cancer Society
  • Professional offices with a friendly team environment

Republic Finance, LLC is an Equal Opportunity Employer and does not discriminate on the basis of race, sex, color, religion, national origin, age disability or veteran status in employment opportunities and benefits. Republic Finance, LLC maintains a Drug-Free Workplace.

Keywords: Republic Financial, Plano , Search Engine Optimization (SEO) Specialist, Other , Plano, Texas

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