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VP Marketing (1523)

Company: ZeOmega
Location: Plano
Posted on: June 8, 2021

Job Description:

Position Summary

The Vice President of Marketing & Communications is responsible for all activities related to conceptualizing and implementing marketing strategies, defining, and implementing communication plans consistent with ZeOmega's strategy, vision, mission, and values.

PRINCIPLE JOB RESPONSIBILITIES:

  • Responsible for all initiatives that maintain and enhance ZeOmega's brand image.
  • Responsible for defining and implementing the market strategy for ZeOmega based on various inputs, including, but not limited to, discussion with company executives, competitor analysis, and market trends.
  • Responsible for creating and implementing the annual marketing plan to meet ZeOmega's marketing goals within a defined budget.
  • Create, maintain and manage to ZeOmega's annual marketing budget.
  • Responsible for articulating ZeOmega's value and product positioning in marketing communications.
  • Provide strategic and tactical support to the Organization's leadership in the development of joint ventures, affiliations, and partnership arrangements.
  • Work with public relations firms, consultants, and other internal teams as necessary to identify and implement appropriate communication channels for ZeOmega's messages.
  • Coordinate all marketing communications to prospects, partners, customers, and employees.
  • Track, measure and analyse performance of various marketing initiatives to determine overall effectiveness and ROI.
  • Responsible for management of the Marketing team, including individual development, performance management, training, development, and coaching.
  • Design, develop, and implement marketing programs and brand collateral to support the organization's sales and marketing objectives.
  • Oversee the company's digital strategy and execution, including interactive marketing and promotion, analytics, development, external website, social media strategy and execution, and e-mail campaign management.
  • Oversee and manage the creation of all marketing collateral and branding assets in support of in support of sales activites.
  • Develop social media marketing strategy and drive execution of that strategy.
  • Own corporate branding and identity and image.
  • Manage all industry and business awards activities.
  • Act as organization media and public relations liaison.
  • Attend industry events to assist with logistics, program set-up, and to further develop relationships within industry channels.
  • Follow-up with organizations for feedback, attendee lists, and track ROI to analyse program effectiveness, provide feedback and reports to marketing team, sales team, and ZeOmega's leadership team.
  • Oversee RFP and RFI process.
  • Assist with presentation content development, including preparing content descriptions, outlines, bios, PowerPoints, and editing articles.
  • Perform other marketing-related activities as required.
  • Work with and leverage all analyst relationships in conjunction with our Product Marketing team.

Education

Bachelor's Degree (four year college or technical school) Required, Field of Study: Business, Marketing, or related discipline.

Master's Degree Preferred, Field of Study: Business, Marketing or related discipline.

Keywords: ZeOmega, Plano , VP Marketing (1523), Other , Plano, Texas

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