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Manager, Consumer PR - Capital One Auto Finance

Company: Capital One
Location: Plano
Posted on: June 6, 2021

Job Description:

Plano Town Center (31064), United States of America, Plano, Texas

Manager, Consumer PR - Capital One Auto Finance

At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.


Capital One is looking for an energetic, creative and results-driven communications professional to join a growing group of PR experts on our Corporate Communications team.

Working for one of the world's most recognized brands that is ranked #97 on the Fortune 500 provides multiple opportunities to learn and grow while creating industry leading communications campaigns. Our work demands diverse skill-sets including experience in product PR strategy; influencer relations; content creation; earned media strategy; reputation building and protecting; analytics and insights; digital storytelling and more.

This role will support Capital One's Auto Finance business, one of the largest auto finance businesses in the country. This person will partner with business leaders, marketing and brand partners, and agencies to build and lead strategic, integrated, multi-dimensional, consumer-facing programs across channels that highlight our human-centered, tech-forward consumer products and offerings to the target audience.

This position requires exceptional written, verbal and presentation skills; solid understanding of and experience working with traditional and social media; experience with influencer identification and management; experience leading projects and teams to meet objectives; and the ability to build trusted relationships - with both internal and external stakeholders - while operating in a fast-paced, complex environment.


Exhibit a deep understanding of and ability to communicate the benefits, features and key insights related to auto finance products and offerings

  • Work closely and engage with key stakeholders to build trusted relationships

  • Identify themes, topics and content that will resonate with target audiences and meet strategic business objectives

  • Leverage data and insights to inform narratives and influence programming

  • Contribute to the overall marketing strategy for the business

  • Understand, identify and effectively navigate potential risks and sensitivities

Lead integrated communications strategies, including paid, earned, shared and owned media

  • Build and enhance mutually beneficial relationships among target media and influencers

  • Identify news hooks and agile PR opportunities that support business objectives

  • Thoughtfully determine when to incorporate earned media, influencer relations, experiential and content components into programming

  • Coordinate outreach, leveraging key contacts and managing relationships to ensure media coverage across a range of media verticals

  • Draft and lead the development of effective communications materials to include strategic plans, press releases, media alerts, remarks, social media content and other communications documents for various audiences

  • Oversee flawless media engagement through comprehensive spokesperson prep, on the ground support, and follow-up

  • Identify and establish relationships with third-party influencers that can contribute to and amplify our content

  • Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels

Partner and collaborate with Corporate Communications team members to ensure well-managed (consistent, streamlined, value-driven and strategic wherever possible and appropriate) media and influencer engagement

  • Effectively manage agency(s) and vendors to support programming and media engagement

  • Assess risks, issues and potential communications problems and provide proactive solutions

Embrace research, measurement and analytical thinking as a means to drive Impact

  • Ensure all work is executed through a lens of strategic impact and measurement, leveraging the latest tools and technology to showcase how communications is driving business outcomes, brand awareness and engagement

Support Capital One enterprise communications

  • Connect the dots across Capital One Auto Finance PR and the broader Corporate Communications team to drive efficiencies and create value for our business partners

  • Identify ways to enhance Capital One's reputation, ensuring all efforts reflect and bolster the enterprise narrative


  • Bachelor's Degree or military experience

  • At least 5 years of Public Relations experience


  • At least 7 years of Public Relations experience for a leading consumer brand

  • At least 4 years of experience managing multiple projects simultaneously

  • At least 2 years of experience with executive-level clients

  • Experience working effectively with multiple constituents, including peers, executive management, senior management

  • At least 5 years of experience with current digital and social media technology

  • Understanding of SEO, content and social analytics best practices and principles

  • Financial services experience preferred

  • Experience working in or supporting the auto industry preferred

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Keywords: Capital One, Plano , Manager, Consumer PR - Capital One Auto Finance, Other , Plano, Texas

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