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Director, Retail Strategy

Company: Samsung Electronics America Inc
Location: Plano
Posted on: May 3, 2021

Job Description:

Position Summary

For more than 40 years, the name Samsung has been at the forefront of innovation. Samsung's discoveries, inventions, and breakthrough products have helped shape the history of digital evolution. Today, Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Guided by a simple philosophy "Inspire the World, Create the Future" Samsung is committed to developing new technologies and innovative products that enhance the lives of its customers, employees, and the global community.

Samsung Electronics America is the largest subsidiary of the Samsung Group, amounting to 70 percent of the group's revenue and reigning as the world's largest technology company with more than $200 billion in revenue. Globally the company has a presence in 80 countries and employs more than 270,000 people. Samsung is the world's leading provider of mobile phones, smartphones, and tablet computers-fueled primarily by the popularity of the Samsung Galaxy line of devices.

Samsung Electronics USA is a $40 billion dollar business with a vast portfolio of superior quality mobile and electronics products. The business also plays a leadership role globally for creating the best new and next-generation products and platforms. Samsung's vision is to reach and engage the consumer through revolutionary retail stores and experience centers.

Role and Responsibilities

Our Samsung Electronics America Retail Operations Team is a growing and best in class organization within Samsung worldwide. We continue to challenge the existing retail models and processes to makes this team the home for talented, driven, and creative professionals, who want to be on the front lines of consumer electronics sales. Our team relishes the opportunity to push Samsung's retail capabilities to be the new paradigm for consumer engagement. With our partnerships with the top consumer electronics retailers and its own experiential sites, Retail Operations is delivering a consumer experience to maximize both sales and consumer satisfaction.

If you are an individual who looks forward to finding opportunity in the challenges of building the best and most effective retail experience, then Samsung Electronics America's Retail Operations Team has a fulfilling home and work family for you.


If you have ambitions to be a part of a best-in-class organization and work among the very best talent in the industry on the most innovative products in the world, Samsung's Retail Operations Team is the place to be. The team is growing and taking on new ventures/opportunities to apply best in class partnerships to strengthen Samsung's brand presence in the marketplace. The dynamic culture at Samsung offers both great challenge and great reward.

You will be responsible for the Retail Strategy for Samsung Electronics America and ensuring the Samsung brand is positioned to win in all retail environments. This role will work directly with senior leadership to pursue advantageous partners and apply retail insights that will define the retail strategy. Responsibilities will be over retail strategy, retail insights, and communication functions.


Retail Strategy

  • Support setting of short and long-term strategies, driving annual strategic planning and monitoring success against strategies
  • Ensuring Retail Operations projects and initiatives are aligned with strategy
  • Build cross functional partnerships with marketing, digital creation, channel, product teams, retail sales and 3rd party vendors to optimize customer experience
  • Support the resolution of complex operational and organizational problems
  • Create and provide input on Samsung Electronics America (SEA)'s corporate growth strategy
  • Drive customer loyalty in supporting the retail initiatives and strategies
  • Help create & drive retail engagement programs

Retail Insights

  • Working with CMI and Shopper Insights teams, discover and develop supporting insights to drive results for the Samsung brand in retail
  • Partner with data analytics teams to deliver actionable strategic programs and to make informed insights based decisions
  • Responsible for managing and sourcing research and analytics related to the customer experience
  • Use data to present recommendation and opportunities based on trending data
  • Develop hypothesis and discover/develop supporting insights to drive results for the Samsung brand in retail


  • Drive Retail Operations Rhythm of Business and associated activities
  • Lead communication for all C-Suite, HQ, and customer audiences
  • Support internal communications within Strategy and Innovation
  • Develop both internal and external selling documents for key initiatives and retail strategies
  • Lead creation of all presentation materials and manage document repositories

Retail Innovation

  • Lead a team that monitors technology and consumer shopper trends, and collaborate with Retail leaders to generate ideas and concepts for consumer testing
  • Support creative process of generating, developing and curating new ideas
  • Maintain retail experience innovation roadmap and share plans across Retail organization and broader SEA leaders
  • Sell projects to senior leadership by partnering with Business Planning to clearly define achievement of growth objectives
  • Establish a process to integrate Retail and customer feedback into future planning and a solution development

Skills and Qualifications

Background and Competencies Required:

  • Bachelor's Degree with 10+ years of directly related experience is required
  • Prior management experience is required
  • Ability to communicate confidently and effectively with all levels of the organization
  • Prior telecommunication, retail, or CPG experience strongly preferred
  • Strong project management, analytical and interpersonal skills required
  • Travel Required: 25%

Desired Characteristics:

  • Constantly curious, leading by example to ensure research, insights and data analytics drives our understanding of the customer and their needs
  • A passionate customer advocate
  • Demonstrated experience in executive presentations, story-telling and sound bites
  • Self-starter, high level of energy, motivation and ability to work independently, mobilize teams into action and manage multiple projects with demanding platforms
  • Strong leadership presence. Enables success for others through good partnerships and trusted partners. Skilled communicator who influences internal and external senior stakeholders and decision-makers.
  • Experience in fast moving and leading-edge channel environments
  • Challenges the status quo, never settles and innovates to find a better way
  • Humble, proud and creates environments where team members enjoy accountability and fulfilment from working in your team


  • Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
  • Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Keywords: Samsung Electronics America Inc, Plano , Director, Retail Strategy, Other , Plano, Texas

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