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Content Marketing Manager

Company: Intrusion Inc.
Location: Plano
Posted on: May 3, 2021

Job Description:

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Description

Intrusion is growing and is in need of a Content Marketing Manager who can shape and enable our thought leadership platform. You will successfully develop a strategic and innovative content ecosystem with a focus on strengthening full-funnel awareness, generating qualified leads, accelerating sales pipeline, and making INTRUSION the go to source on breaking cybersecurity topics.

We need an effective content creator, influencer, and collaborator that creates scalable strategies to generate creative assets such as written, visual, hybrid, or other content forms to support customer acquisition and thought leadership.

Responsibilities

  • Be the go-to content creator and/or editor to ensure our tone and narrative maps to brand and product guidelines
  • Be a strategic partner in INTRUSION's growth and marketing initiatives
  • Develop content-based insights on strategic growth plans to position the business for short and long-term success
  • Evangelize content strategy and insights throughout the organization
  • Develop and implement creative assets and best practices to ensure content is consistently and effectively positioned across all channels and touch points
  • Deeply understand INTRUSION's customer journey and lifecycle with specific focus on where content can be most influential and effective in terms of building awareness and trust
  • Develop and implement the content strategy, associated marketing plans, and meaningful and relevant communications to enhance understanding of INTRUSION's brand and major product offerings
  • Leverage analytical insights to determine the optimal allocation of marketing resources across various collateral types, media outlets, and channels in support of strategic priorities
  • Conduct ongoing usability tests to gauge content effectiveness
  • Partner with owners of specific content to revise and measure related marketing goals
  • Continuously maintain and build an intimate level of knowledge of different personas and their motivations
  • Map content needs and marketing strategies to each investor persona
  • Develop and sustain strong and productive working relationships with internal and external partners for creative content development
  • Oversee the production of various cross-functional content initiatives to engage and educate customers, prospects, and partners
  • Develop content that articulates the brand and narrates a story
  • Collaborate cross-functionally to produce a wide variety of content including technical copy, blog posts, social copy, whitepapers, website copy, press releases, speaking points, sales deck presentations, and more
  • Establish a workflow for requesting, creating, editing, publishing, and retiring content
  • Manage a robust content calendar that includes all external communications, content, timing, and ownership across functional teams

Requirements

  • 5-8 years of content marketing experience, with most of that experience at SaaS companies ideally in the cybersecurity space with an eye towards educating and delighting audiences
  • Proven experience in developing, executing, and managing content plan development to successful execution
  • Experience producing content across a range of formats e.g., written, visual, hybrid, live/event-based both on and offline
  • Proven experience using narratives and storytelling to build strong loyalty -- ideally with experience in a cybersecurity capacity
  • Understand the needs and motivations of a risk and security decision makers
  • Strong results orientation with a proven ability to think strategically and creatively
  • Excellent communication skills - articulate, influential, and strong public speaking and writing skills
  • Effective interpersonal skills.
  • Ability to influence, capable of getting various functional team members to reach a common goal without relying on direct reporting lines
  • Team player and collaborator with internal/external stakeholders
  • Experience successfully leading teams, directly and indirectly
  • Thrive in a fast-paced startup environment
  • Experience managing multiple external agencies
  • Excellent organizational skills, ability to prioritize, and strong project management skills
  • Motivated self-starter and ability to work under pressure without daily guidance
  • Driven, kind, collaborative, and continuously learning

About INTRUSION

INTRUSION is a 37-year-old publicly traded company (INTZ) that is a trusted partner of the federal government's Department of Defense (DOD) with over 800 man-years of cyberforensics expertise. Our recently launched commercial product, Shield, is a real-time Artificial Intelligence (AI) driven Cybersecurity protection layer that prevents ransomware attacks and data breaches.

For 25+ years, INTRUSION's solution has leveraged the world's largest, threat-enriched big data cloud that was built by analyzing, recording, and indexing current and new Internet traffic. Additionally, Shield uses real-time AI to inspect every packet of data moving in and out of networks without impacting performance to kill malicious network threats in real-time. Shield is a plug-n-play solution with no long-term contract required.

Join us and win the war on cybercrime!

More information about INTRUSION can be found at www.intrusion.com.

INTRUSION Offers

  • Competitive salaries and comprehensive benefits
  • On-going learning opportunities within a diverse, inclusive, and rewarding work environment
  • INTRUSION is an Equal Employment Opportunity Employer

Keywords: Intrusion Inc., Plano , Content Marketing Manager, Other , Plano, Texas

Click here to apply!

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