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Senior Brand Manager - James B. Beam Distilling Co. - Central

Company: Beam Suntory Inc
Location: Plano
Posted on: September 13, 2020

Job Description:

Senior Brand Manager - James B. Beam Distilling Co. - Central Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Senior Brand Manager - James B. Beam Distilling Co. - Central

Mission

Lead the development and support the execution of the regional marketing strategy on the complex and exciting James B. Beam Distilling Co. portfolio, delivering against market plans, KPIs, brand health and volume/sales/profit growth objectives each year. This position will be based out of the Beam Suntory Dallas, TX office.

This is a great opportunity because...

The spirits industry is an exciting, dynamic, and fast-paced business. Beam Suntory is a top player in the spirits business and focused on driving both category and brand growth.

Opportunity for you to work on some of the fastest growing, highest priority categories in spirits – to set and implement regional brand strategy in conjunction with cross-functionals (Sales, Commercial Marketing, Finance, Consumer Insights, etc.)

Sit on the Regional Marketing Leadership Team and participate as a key stakeholder in the Regional Commercial team.

Responsibility to lead cross-functional teams and external agencies to develop regional brand plans, driving a key strategic priority for Beam Suntory: localization to brand led, market fed.

Ownership on key regional projects, with the autonomy to drive decisions

Opportunity to provide regional category expertise and provide input into the national brand strategy

Lead brand building efforts in the region for our James B. Beam Distilling Co. portfolios, creating the regional plan and strategy to drive strong consumer connections

Serve as critical in-market liaison to facilitate communication, planning, and execution between Global Brand House and the Central region team

Deliver market-relevant insights to further drive the portfolio

Lead the development and implementation of regional multicultural marketing plans across all categories

Manage and coach a marketing team focused on driving category and brand results within key markets

Business Analytics:

Analyze key business metrics (depletions, distribution, velocity, Nielsen, pricing, profit, etc.). Prepare analysis and make recommendations for action.

Analyze and make recommendations on competitive activities including product, pricing, promotion (consumer and trade) and distribution

Detailed budget management and forecasting, working closely with finance partners to actively and accurately monitor ROI and spend

Lead strategic and regional brand planning

Project Management:

Lead market communication plans to include: writing creative briefs, working with field marketing and customer marketing on program development and execution, and ensuring all marketing touchpoints (advertising, media, PR, experiential events, sampling, etc.) are in alignment with national brand strategies and tailored to the region

Collaborate with cross-functional teams to identify opportunities, develop recommendations, and execute region-specific marketing plans

Brand Stewardship:

Provide in-market brand expertise to the regional sales and field marketing teams

Provide regional insights, analytics and strategic guidance and expertise to national brand teams

Develop regional trade promotion materials (sell sheets, educational materials, etc.)

Build relationships with cross-functional partners, including Field Marketing, Commercial Planning, Sales, and Distributors

Activation:

Partner with Field Marketing Team on implementing on and off-premise plans in addition to non-premise and eCommerce programs

Develop regional marketing programs that effectively target consumers and engage key stakeholders (i.e. retailer, bartender, distributor) in market, ensuring they are on strategy with national brand plans

For relevant brands, work with National Director or Multicultural and regional Multicultural Specialist to develop plans that effectively target multicultural consumer within key markets

Develop of local commercial tools to support regional marketing plans

Desired Qualifications

8-10 years consumer marketing experience

MBA preferred

Travel 20-25% mainly domestic

Proven ability to execute brand/marketing projects that align with overall Brand strategy

Self-starter with an ability to deal with ambiguity and lead a team within a new strategic role within the organization

Experience repositioning brands locally

Demonstrated experience in working across and up an organization, gaining credibility amongst peers, managers and other commercial leadership

Experience working in or with commercial sales or field marketing a desired

Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)

Demonstrated personal characteristics to be brand evangelist to local teams

At Beam Suntory, people are our number one priority! We are an equal opportunity employer and committed to promoting a diverse and inclusive environment. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Keywords: Beam Suntory Inc, Plano , Senior Brand Manager - James B. Beam Distilling Co. - Central, Other , Plano, Texas

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