Senior Manager, Marketing Operations (Direct Mail)

Company: Mission Lane
Location: Dallas
Posted on: April 1, 2026

Job Description:

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress. Sound like a mission you can get behind? We’re looking for a leader with an uncompromising eye for detail, a deep background in complex direct mail cycles, and the technical fluency to build scalable marketing operations programs to join our team as the Senior Manager, Marketing Operations. The Impact You’ll Make You’ll drive forward our mission of empowering people to unlock financial progress by bridging the critical gap between creative strategy and technical execution for our direct mail marketing channel. At its core, our mission depends on our ability to deliver the best fit credit offers to individuals who can benefit from them the most; your work ensures that these opportunities are delivered with absolute precision. Your primary objective is to evolve our Direct Mail engine into a flawless, scalable system that supports this essential connection. As Senior Manager, Marketing Operations, you will: Serve as the final quality gatekeeper for all marketing campaigns, ensuring every offer, term, and disclosure is perfectly mapped in our highly regulated financial environment. Own and execute the Direct Mail technology roadmap, partnering with Engineering and Data teams to design scalable workflows. Identify opportunities to automate data processing and campaign building, reducing manual steps and accelerating our time-to-launch. Lead the production lifecycle, managing print vendor relationships, postal logistics (USPS), and inventory to optimize pricing. Directly manage and develop the marketing operations team, fostering a culture of uncompromising attention to detail and continuous growth. Improve and maintain robust documentation and processes for responding to audits with transparency and integrity. Minimum Qualifications: 7 years in Marketing Operations or Program Management, with specific experience managing complex, recurring direct mail cycles. Proven experience in a regulated industry where precision and compliance are essential. Technical proficiency in managing roadmaps and understanding complex data logic, such as segmentation and offer mapping. Experience managing direct reports and successfully influencing cross-functional technical teams like Data and Engineering. Hands-on experience managing print vendors, mail shops, and postal logistics. Ability to travel as needed. Preferred Qualifications: Direct marketing experience within the credit card or financial services industry. Experience moving a team from manual workflows to automated systems. Compensation: Annual full-time starting base salary range: $134,000 - $158,000 This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs. Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role. Mission Lane also offers a comprehensive benefits plan, which includes paid time off, 401(k) match, a monthly wellness stipend, health/ dental/ vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-friendly work environment. LI-DNI About Mission Lane: Founded in December 2018, Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia. It all started with a realization: nearly fifty percent of the adult population in the U.S. doesn’t have access to a clear line of credit. Most traditional credit card companies either overlook or overcharge this group because they have less-than-perfect credit scores or no scores at all. We decided this just wouldn’t do. In partnership with our sponsor banks, we offer credit cards under the Mission Lane brand name, with better, clearer terms, and a more refined customer experience than the alternatives available to people working hard to improve their credit. To date, over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment and industry leading Net Promoter scores. Mission Lane has cumulatively raised over $600 million of equity from leading investors, including Invus Opportunities, QED Investors, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors. Our commitment to a workplace built on respect and dignity is guided by our core value of Unity. We believe that everyone plays a vital role in our shared purpose, and we actively cultivate an environment where all individuals have the opportunity to do their best work. By fostering a culture of empathy and collaboration, we create a strong sense of belonging and support for every team member. Mission Lane is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other protected status. Mission Lane provides reasonable accommodations to applicants who need them for medical or religious reasons, as required by law. Applicants can initiate an accommodation request by contacting peopleexperience@missionlane.com . Mission Lane is not sponsoring new applicant employment authorization and please, no third-party recruiters. Application Integrity: Our cardholders trust us with their financial well-being, and this trust starts with the integrity of the people on our team. We're looking for team members who share our dedication to transparency and truth. Please verify that the information in your application is accurate and complete. Providing any information to Mission Lane that is not completely truthful at any point during the application or hiring process may result in removal from the hiring process, disqualification from future opportunities, withdrawal of an offer or other sanctions for candidates and, in addition for employees, disciplinary action, up to and including termination of employment.

Keywords: Mission Lane, Plano , Senior Manager, Marketing Operations (Direct Mail), IT / Software / Systems , Dallas, Texas