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Marketing Automation Technical Architect

Company: Marketo, an Adobe Company
Location: Plano
Posted on: February 24, 2021

Job Description:

Marketing Automation Technical Architect Corporate Banking Technology is hiring a multi-skilled technologist to lead and build out our tech stack across Digital Marketing, Marketing Automation, Sales Enablement and Client Experience domains. We're continuing to add, upgrade and enhance the tech ecosystem with best-in-class multi-channel applications and building data integrations to leverage data and intelligence to drive demand, generate leads and improve client experience. Job Description

  • Marketing automation technical subject matter expert, leveraging your depth of experience to solve complex business problems in an B2B environment
  • Leverage your technical expertise to lead the technical portion of marketing automation projects, including integrating best-in-class products and platforms (Adobe Experience platform, Marketo, Salesforce, Seismic, etc.) to create the next best-in-class digital marketing automation architecture
  • Enhance digital marketing architecture across multiple channels include digital/social/communications/events
  • Keep up to date with mobile marketing trends, utilize industry best-practices to create and enhance our technology stack to create a best-in-class data-driven platform
  • Leverage data analytics and use analytical tools to analyze and optimize demand generation programs, enhance nurture streams, and improve lead scoring models / content curation and recommendations
  • Setup, integrate and configure multiple applications, perform business analysis, data analysis and reporting, and provide business and technical insights Qualifications
    • Bachelors or Master's degree in Information Systems or Technology-related discipline
    • 5+ years' experience in the technology aspects of Digital Marketing, Marketing Automation, ABM, B2B demand generation, and Sales Enablement
    • Strong understanding of one (or many) SaaS applications such as Marketing Automation (Marketo, Eloqua, Pardot / Salesforce Marketing Cloud), CRM (Salesforce, Pega), Sales Enablement (Seismic), and Digital (Adobe Experience platform)
    • Experience in demand generation, customer journey/lifecycle, lead scoring/routing & nurture journeys, data integrations, 3rd party native integrations and custom API integrations
    • Intermediate to advanced analytical ability and hands-on knowledge of analytics technologies/tools such as Alteryx, Tableau/Qlik, SQL, etc.
    • Hands-on development language and scripting experience such as Python, Java, C#/.NET
    • Understands marketing, sales, customer/client experience domains and best practices, a strategic thinker, able to solve complex problems and identify insights and opportunities
    • Proven success in an Agile, collaborative, and cross-team environment and be able to drive/manage multiple projects simultaneously
    • Learns and adapts quickly, excellent verbal and communication skills
    • Financial services or regulated-industry background preferred

Keywords: Marketo, an Adobe Company, Plano , Marketing Automation Technical Architect, IT / Software / Systems , Plano, Texas

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