Associate Director, Marketing

Company: Gartner
Location: Irving
Posted on: June 2, 2025

Job Description:

About this role:Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.We're looking for an experienced B2B Marketing leader to support growth objectives for our Global High Tech and Invest sales region. The candidate will have a strong executive presence. We are looking for a Marketing leader with proven experience in developing comprehensive marketing strategies for buyers at technology and services providers (TSP) organizations, including, but not limited to, developing multi-channel campaigns and buyer journeys to drive lead generation and appointments, campaign enablement, and pipeline progression. We're looking for a collaborative leader with a passion for customer-centric marketing and sales productivity.What you'll do:

• Manage talent to drive employee engagement, development, and retention, ensuring alignment with organizational goals and fostering a culture of continuous growth.
• Assess a market landscape and client challenges to create focused, integrated marketing plans.
• Create strategy for assignedTSP role(s) including messaging, offers, digital buyer journeys, enablement, and promotional plans to drive prospect conversion and revenue growth.
• Work effectively and collaborate closely in a highly matrixed environment with Sales, Product, Research, and global marketing partners to continually align marketing activities and priorities.
• Leverage various centers of excellence.
• Regularly present to senior sales leadership and partners on plans, forecasts, and performance reviews describing Marketing initiatives and insights to evaluate and optimize performance.
• Establish KPIs and support the achievement of KPIs, goals, and targets.
• Develop test plans to optimize and innovate marketing programs.
• Coordinate activities and plans with Conferences Marketing, Experiential Marketing and Global Marketing campaigns.
• Prioritize effectively in a fast-paced environment, while having fun and creating a strong culture on the team and for four direct reports.What you'll need:
  • Bachelor's degree required (Business or Marketing preferred)
  • 8+ years' direct experience in related B2B marketing roles.
  • 4+ years managing a team.
  • Ability to effectively present information and respond to questions from senior management, internal stakeholders and clients.
  • Ability to implement and manage marketing plans, with a proven track record of success.
  • Ability to influence and partner with internal business partners on strategic product objectives and challenges.
  • Proven success managing projects with shared service organizations.
  • Strong analytical skills and data-driven mindset.
  • Excellent communication and collaboration skills.
  • Always looking to improve and a get it done attitudeWhat you will get:
    • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!#GSSO#LI-KR4Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we've grown to more than 21,000 associates globally who support -14,000 client enterprises in -90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a .What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 106,000 USD - 145,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.Job Requisition ID:100079By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

Keywords: Gartner, Plano , Associate Director, Marketing, Executive , Irving, Texas