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Content Manager

Company: Fisher Investments
Location: Plano
Posted on: April 2, 2024

Job Description:

The Opportunity:

As the Content Manager on our 401(k) Solutions team, you will create and develop content to help us generate new clients and support and educate our existing clients. You will establish a content strategy for our marketing and communication team and write, create and edit compelling content for our prospect and client audiences. Reporting to the Team Lead of Marketing and Communications, you will serve as the go-to for content development, messaging, communications and business writing. You will use data-driven insights to support your work and build engagement-generating, prospect and client content.

The Day-to-Day:

  • Establish a content strategy that supports sales, marketing, and client services:
    • 50%: Content development and copy writing
    • 25%: Content strategy
    • 25%: Content execution
    • Develop short-form and long-form content to support demand generation and client communication efforts to educate target audiences on services, retirement plans and financial wellness
    • Find and apply insights from marketing data, consumer research and leading marketing and communications practices to your content development and strategy efforts
    • Create a steady stream of proactive content ideas
    • Use your sharp attention to detail and deep understanding of grammar to catch typos and errors before content is submitted
    • Collaborate with partner creative agencies as needed
    • Work with leadership to align projects, timelines and prioritization
      Your Qualifications:
      • 5+ years' experience B2B copy writing, content creation and client communications experience; Bachelor's degree required
      • 3+ year experience developing and creating content strategies for marketing and communications teams
      • 2-5 years of agency experience or client focused content development
      • Documented success with written and spoken communication strategies
      • In-depth knowledge of best practices for business writing, client communications, marketing and sales copy
      • Displays strong attention to detail through editing and ability to apply insights from data
        About Fisher Investment 401(k) Solutions :

        Fisher Investments 401(k) Solutions is building something special for small businesses and their employees. Retirement planning benefits are part of why people work, and which company they choose is fundamental to creating financial security for families and loved ones upon retirement. Too often, small businesses lack the support needed to provide this important benefit to their employees. That is where Fisher Investments comes in. Our creative business model is uniquely designed for the small businesses that are commonly under-serviced and ignored by our competitors.

        Why Fisher Investments:

        We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
        • 100% paid medical, dental and vision premiums for you and your qualifying dependents
        • 50% 401(k) match, up to the IRS maximum
        • 20 days of PTO*, plus 10 paid holidays (*17 days of PTO and 3 days of sick time for California employees)
        • Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care
        • $10,000 fertility, hormonal health and family-forming benefit

Keywords: Fisher Investments, Plano , Content Manager, Executive , Plano, Texas

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