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Program Management Lead - Go-to-Market Strategy

Company: Fannie Mae
Location: Plano
Posted on: June 24, 2022

Job Description:

Company DescriptionAt Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing environment. Here, you will help lead our industry forward and make your career.Job DescriptionAs a valued colleague on our team, you will lead Go-to-Market activities that result in successful launch of strategic initiatives, product releases, and other key business imperatives by aligning multiple projects, products, processes, and stakeholders.THE IMPACT YOU WILL MAKEResponsibilitiesThe Go-to-Market Program Management - Lead Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities

  • Owns the overall readiness strategy including up-front assessment of program/initiative complexity, building the readiness roadmap for launch, assembling, and leading the project team though readiness phases and performing pre-launch market readiness risk assessment
  • Evaluate and report on progress for a program or initiative pre and post launch at all phases and to all levels; initiate continuous feedback loop to refine the opportunity and maximize adoption
  • Inform, influence, and activate customers, employees, and other stakeholders around the strategic objectives and value propositionQualificationsTHE EXPERIENCE YOU BRING TO THE TEAM
    • A proven track record of leading GTM initiatives to execute ambitious goals; execute strategic plans, translate vision into operational goals, and set high standards of excellence
    • Expected to act as 'doers' throughout GTM process, including driving alignment, defining KPIs, and ensuring efficiencies and customer experience
    • Creates programs to support ongoing development across sales, marketing, operations, training and support that prepares each team member for customer interactions through role-specific training, customer-facing development, process documentation, field coaching, and continual reinforcement of key skills
    • Works cross-functionally to identify and address marketing collateral needs, campaigns, business/policy/technical process documentation and training needs; directs and adjusts the creation of content to support these needs
    • Create and deliver readiness assets that scale based on the degree of change and maturity of the solution or capability of the customer-facing associatesMinimum Required Experiences
      • 4 yearsDesired Experiences
        • Bachelor degree or equivalent
        • Preferred Experience
        • PMP, PgMP, or Agile SaFE - certification
        • Prior Go-to-Market experienceSkills
          • Strong working knowledge of GTM strategy, execution, and best practices.
          • Solid business acumen in area of expertise demonstrated by experience, credentials, or designations; mortgage industry strongly preferred
          • Demonstrates strong leadership qualities with ability to influence and drive decision-making across junior and senior roles within Product, Operations, and Sales, and incorporate feedback in continuous improvement motion
          • Ability to articulate ideas quickly and concisely in a variety of settings, adjusting the message to reach the proposed objectives and audience
          • Ability to prioritize tasks and complete multiple tasks in a timely manner, to be flexible and welcoming to change, to work independently with minimal or no supervision, and to be self-motivated
          • Prompt decision-maker, a strategic and creative thinker, and with excellent problem-solving skills; thinks broadly about anticipated impacts on the market
          • Positive and easy-going attitude, strong work ethic and integrity, and ability to work through times of uncertainty
          • Outstanding written, verbal and presentation skills and ability to speak in small and large group settings
          • Strong product domain knowledge (complement but not replace Product Team knowledge), ability to understand, interpret customer feedback and market insights, translate and "speak the language" of all the other functional teams/stakeholdersToolsProfessional competencies: Adaptability, Customer Focus, Drive for Results, Influencing Impact, Judgement, Collaboration, Executive Maturity/Presence, Value Selling, Analytical Problem Solving, Organized & Disciplined, Initiates/Embraces ChangeAdditional InformationREF10788HIn response to COVID-19, Fannie Mae has adapted our workplace and hiring processes to better safeguard our employees, candidates, and new hires. We understand that this is an unprecedented situation and Fannie Mae is committed to creating protocols for these processes that are agile and conform with federal, state, and local health administration guidance. While the company's operating status for on-site work is currently voluntary, the majority of Fannie Mae's workforce is remote until further notice. We continue to conduct all interviews and onboarding virtually. In addition, all employees who wish to come on site must be fully vaccinated against COVID-19 and enter their vaccination information into a confidential HR system before arriving at the facility, unless they have an approved accommodation. Click here to go directly to information about accommodations.The future is what you make it to be. Discover compelling opportunities at Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at

Keywords: Fannie Mae, Plano , Program Management Lead - Go-to-Market Strategy, Executive , Plano, Texas

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