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Director Marketing Analytics

Company: Beyondsoft
Location: Plano
Posted on: June 22, 2022

Job Description:

OverviewBeyondsoft Consulting, Inc., is a leading, technical solutions and consulting partner. We combine emerging technologies and proven methodologies to tailor elegant solutions that solve complex challenges and empower our customers to accelerate their business goals. Our services include end-to-end support for cloud, digital, data analytics, multi-language translation, and testing.We are looking for an analytics leader to manage, consult, and grow the analytics program for our key client(s). This individual will be responsible for successfully delivering both analytics strategy and execution for all digital marketing channels while building and developing a full-scale team of analysts, implementation specialists, and project managers.This position must proactively engage the client, demonstrating the value-add of analytics deliverables and guiding stakeholders on reaching a more data-driven culture. The individual must be adept at building client relationships while understanding how to evolve basic data reporting requests to insightful analysis that can paint a story for digital marketing executives. More importantly, the individual needs to have the influential skills to work with our client and partners to connect analytics insights and recommendations from various MarTech analytics stacks and big data environments to the overarching digital strategies. Managing the client's expectations and helping them answer questions such as "are we doing the right projects?" and "what is this data telling me to do?" is an important goal.This individual is in a senior leadership position to ensure that the analytics program and solutions continues to remain relevant and up-to-date by driving initiatives, testing new products, and evaluating emerging technologies. Serving as a subject matter expert and leader in the analytics space, you will address and solve for client issues. This includes building out an analytics roadmap, expanding our data sources, report automation, streamlining processes, business intelligence support, data science solutions, and building a site optimization program as examples.As a senior leader, the position will oversee a diverse team and have ownership in delivering for their assigned clients. This includes managing and selling of analytics contracts while growing a team to support services. Operationally, this leadership role is in charge of promoting team engagement, staffing allocations, setting and ensuring consistent standards across delivery, client relationships, and establishing processes for successful delivery. Serving as a key management point-of-contact for clients, the individual will lead the team on resolving escalation matters and communicating with executives on the client side. Continuously develop and coach the managers and analysts to grow into analytics rock stars. Support business development opportunities to expand clientele.Requirements:- --- Bachelor's degree required --- Minimum 7 years of analytics experience --- Experience from a consulting firm or agency --- Demonstrates ability to manage and inspire team at various levels of experience; must be able to lead by example --- Excels at client relationship management --- Superior presentation and deck-building skills to tell an effective story or pitch --- Ability to deliver under an Agile/Scrum model --- Strong working knowledge of designing site tags, validating tags, and defining data taxonomies --- Program and project management background with understanding of recognizing and performing change control procedures --- Understands (and must have hands-on experience) how to analyze, structure and interpret large volume of raw data into effective visual stories for business owners --- Strong experience with a web analytics platform, such as Adobe Analytics and Google Analytics, including implementation and tag management services --- Motivated by learning and evaluating new analytics technologies, and staying up-to-date with current trends and tools --- Experience in supporting RFPs, RFIs, and building proposals to new business development opportunities --- Can multi-task and quickly adapt to changing/conflicting priorities --- Critical thinker who can problem solve --- Excellent written/verbal communication --- Ability to work independently and is a motivated self-starter --- Detail-oriented and organizedQualifications:- --- MBA or Master's degree in quantitative discipline --- Demonstrates proficiency in project management to lead large-scale business intelligence implementation projects --- Contracts administration --- Strong Adobe Marketing Cloud experience desired (Reports, Workspace, ReportBuilder, Data Warehouse & API, Target, Audience Manager, etc.) --- Experience with business intelligence and big data environments, including custom/structured ETL design, implementation and maintenance --- Data warehousing tools such as Oracle, SQL, Amazon Redshift, Snowflake are a plus --- Experience with dimensional data modeling, schema design in data warehouses --- Knowledge of data management platforms (DMP) a plus --- Experience with offline/online data integration --- Statistical modeling experience, including attribution modeling and predictive modeling --- Knowledge of open source programming languages such as R and Python --- Knowledge of DART for Advertisers (DFA) and JavaScript are a plus --- Experience with enterprise social media tools, such as Spredfast and Crimson Hexagon a plus --- General scripting (e.g. Perl, regular expressions, Bash, etc.) is a plusBeyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.

Keywords: Beyondsoft, Plano , Director Marketing Analytics, Executive , Plano, Texas

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