Marketing Analytics Manager

Company: Cinemark
Location: Plano
Posted on: May 16, 2022

Job Description:

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 500+ theatres in the U.S. and Latin America.

Join Our Team!
Do you enjoy working together as a team to accomplish major goals? Join Cinemark to utilize and expand your skills! We are dedicated to making the movie experience memorable, "One Guest at a time." Our world class talent creates a warm and friendly culture through shared values.

As the Marketing Analytics Manager, you will contribute to and execute the strategy of customer insights & analytics team to accomplish our goals. You will be responsible for ongoing data pulls/capture, data manipulation & measurement, data visualization, reporting & analysis, and delivery of actionable recommendations for Cinemark research and marketing initiatives. You will work collaboratively with marketing teams to help drive data-backed decisions that influence marketing strategies and ensure we're maximizing ROI. If you have a passion for data & analytics, a talent for organizing complex information, and a track record of insights-driven decision making, this is the ideal role for you.

A Day in the Life of a Marketing Analytics Manager:
Support the design and implementation of reporting solutions to enable marketing stakeholders to manage the business and make effective decisions
Leverage tools and technology platforms to collect, cleanse, harmonize, and visualize datasets for weekly & monthly marketing reports
Support cross-functional teams on the day-to-day execution of ad-hoc reporting requests and meet deadlines
Analyze data to discover insights, determine key takeaways, and provide recommendations that improve business outcomes and ROI
Heavily utilize Microsoft SQL on a daily basis to pull and examine customer information around movie-going behaviors, purchasing methods, loyalty, content preferences and more over time to uncover trends
Partner with Media Buying & Planning, Loyalty, Business Intelligence, Strategic Partnerships, Business Development and more to further develop best practices for measuring and optimizing marketing activities through data-driven decision-making
Manage time-sensitive projects at a time to deliver actionable results

What You Will Need to Have:
2+ years of experience in data analytics
Expertise in relational databases and querying with Microsoft SQL
Expertise in Microsoft Excel focused on data manipulation and analysis through pivot tables and advanced formulas
Experience with data visualization tools such as Google Data Studio, Power BI, Tableau is preferred
Passion for working with data and deriving insights that influence business strategy
Effectively and accurately communicates data and insights to team members in an easily understandable manner
Strong commitment to data validation, ensuring the accuracy of all reports and deliverables
Excellent organizational skills, with emphasis on priorities and goal setting
Strong collaboration skills with the ability to work effectively with individuals and groups at all organization levels
Motivated with a can-do attitude, ability to operate and deliver in the face of ambiguity, and a track record of accomplishing results
Highest level of critical thinking and analysis in bringing successful resolution to high impact, complex, and/or cross-departmental problems

DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description, as it deems appropriate. Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description.

Cinemark USA, Inc. is an Equal Opportunity Employer

Keywords: Cinemark, Plano , Marketing Analytics Manager, Executive , Plano, Texas