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Director, Brand and Website Properties

Company: Alkami Technology Inc
Location: Plano
Posted on: November 19, 2021

Job Description:

For more than 11 years, Alkami has built and delivered the nation's fastest growing cloud-based digital banking (online and mobile apps) for credit unions and banks. Through our bold investments in technology and people, our remarkable clients grow confidently, adapt quickly, and build thriving digital banking communities to compete against the Megabanks. To share just a few of our recent recognitions: Best Place to Work in Fintech; Inc. 5000 America's Fastest-Growing Private Companies; Deloitte Technology Fast 500; Tech Titans Top 5; and SMU Cox Caruth Institute Dallas 100. With every Alkamist having ownership in Alkami, we are obsessively intentional about our culture: optimistic-perseverance, caring-collaboration, transparent-communication, courageous-innovation, trusted-accountability and real-fun. Beyond intentional culture, our commitment is to attract and retain amazing talent by fostering a high-growth, dynamic, and rewarding environment; providing great benefits; making meaningful investments in learning and development; celebrating our successes together in remarkable ways; and ACTing together by taking time to give back and volunteer. Position Overview: Alkami is hiring a Director, Brand & Website Properties to oversee the strategic and creative aspects of the Alkami brand, including directing the digital storefronts across Alkami's websites. In this role, you will lead the brand architecture and identity, creative direction of the brand across all channels, and all brand extensions including product naming, partner activities, and M&A ventures. This individual will oversee all strategic and creative aspects of the Alkami brand including brand architecture and identity, brand system, including creative direction across all channels (online and offline); and brand extensions into product naming convention, partner activities, and/or for M&A ventures. Additionally, this individual will be responsible for all internal and external Alkami web properties, including the corporate website and that which supports our extraordinary client community. As the strategic owner of these sites, this position will ensure a consistent brand and storytelling experience that positions Alkami as a thought leader in the digital banking space. Using web analytics, this role will advise the company with insights into the buyer's journey and content mapping. Finally, this role will serve as the creative director behind Alkami's annual private conference, ensuring all creative and storytelling aspects of the event are connected visually and thematically to our larger brand narrative. Key Responsibilities & Duties:

  • Create the brand strategy and architecture to position and differentiate Alkami in the digital banking space
  • Develop and drive the Alkami brand experience across all touchpoints (online and offline)
  • Provide creative direction and execution for Alkami's primary web properties (including .com and our privately hosted client community) and provide insights to support content development
  • Conduct annual research to determine Alkami's voice in the market and make strategic recommendations for evolving the Alkami brand accordingly
  • Oversee the creative development and execution of Alkami's annual private conference
  • Serve internal Alkami stakeholders with compelling templates (Google Slides) that align to the brand identity Qualifications:
    • Bachelor's degree in Marketing or Advertising; MBA a plus.
    • 7-10 years of progressive experience in setting brand direction for B2B brands.
    • 3-5 years of experience in managing web properties, including setting creative and storytelling direction and informing content development.
    • 3-5 years of experience in managing teams of creative designers and web developers.--
    • Proven experience in managing external agencies, with a track record of meeting deadlines and budgets.
    • Experience in creating and managing a brand identity across online and offline channels (including digital, television, print, tradeshow properties, and private events). Desired Skills:
      • Knowledge of various martech technologies, such as Google and Adobe, a plus. Cool Things to Know: Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits. Did you know every Alkamist has ownership in Alkami? We also have on and off site employee events and activities.
        Relocation: Unfortunately we don't offer relocation assistance. We are ready for you to contribute from our super cool Plano, TX location.
        Work Authorization: We cannot offer employer sponsorship at this time; candidates must be eligible to work in the US for full-time employment.
        Recruiters: We are not looking for outside recruiting firms to help us in this search - we know who you are and we love you, but we don't need you right now. The Important Stuff Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:--Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages. Qualifications Behaviors Preferred Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well Dedicated: Devoted to a task or purpose with loyalty or integrity Enthusiastic: Shows intense and eager enjoyment and interest Motivations Preferred Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization Goal Completion: Inspired to perform well by the completion of tasks Self-Starter: Inspired to perform without outside help

Keywords: Alkami Technology Inc, Plano , Director, Brand and Website Properties, Executive , Plano, Texas

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