Director Licensing Strategy/Route to Market

Company: Keurig Dr Pepper
Location: Plano
Posted on: February 22, 2021

Job Description:

At Keurig Dr Pepper, the safety and well-being of our people is our top priority. This extends to our candidates, as well. While we are pausing in-person, onsite interviews at this time, we are continuing recruitment efforts in many of our departments. Please continue to apply online to our available positions and if selected to move forward in the process, we will communicate next steps for a virtual-based screen or interview. Director Licensing Strategy/Route to Market

• Other
• Full-Time
• 31363 mail_outlineGet future jobs matching this search or Job Description Job Overview
  
  The Licensing Director enhances KDP's route-to-market through direct leadership of the contractual relationships and processes between KDP and its PB DSD and ISO Distributors/Bottlers. The Licensing Director serves as the primary contractual liaison between Licensing and our Bottler Owners/Principles, as well as all levels of Field Sales and a wide variety of internal KDP departments. This position will serve as the Licensing contact for PB DSD and ISO as it pertains to brand licensing, territory change initiatives, route-to-market development and territory assignments. The Licensing Director is actively involved in highly confidential special projects ranging from strategic route-to-market analysis/recommendations, bottler merger/consolidation activities and will initiate strategic change in KDP's route-to-market.
  The ideal candidate will bring 7+ years beverage sales experience or experience within a Bottler Network/Distributor Network. They will also have an ability to review and evaluate a wide variety of commercial agreements, with an eye for detail and a high degree of scrutiny. With a KDP enterprise wide mindset, the candidate will need to understand or learn the broad and strategic ramifications to KDP associated with any new agreement, as well as those agreements currently in place. This role will be based in our new office in Frisco, TX, with 10% travel. Accountabilities:
• Represent Company's strategic Licensing objectives and drive the Licensing agenda through regular and extensive interaction with: PB DSD and ISO Leadership, Bottler Owners/Principles, KDP Legal, Field Sales, Marketing, National Accounts (Managed Services) and Field Technical Services.
• Serve as primary Licensing contact to assist all levels of Field Sales to include the SVP, ZVP, DSM and RSM positions.
• Conduct and negotiate all Licensing activities through direct interaction with ISO System Bottler Owners/Principles relative to contractual issues, territory assignments, brand expansion opportunities, merger/consolidation and the negotiation of License Agreements, Applications and performance obligations.
• Prepare strategic route-to-market analysis and recommendations to Licensing Committee and ELT in advance of all proposed bottler acquisitions and brand transfers.
• Manage and coordinate the transfer of KDP brands to PB/ISO resulting from change driven by brand consolidation, terminations and acquisitions.
• Initiate effective internal and external communication via the development of Strategy Papers, Project Request Forms, Trade Letters and Transfer Consent and Denial Letters.
• Monitor and address issues of Distributor and Bottler under performance via direct interaction, warning letters and breach/cure notices.
• Enhance KDP brands by monitoring and addressing imitative product violations and competitive product introductions.
• Provide monthly/quarterly updates to Licensing Vice President.
• Conduct update meetings with KDP departments to ensure early visibility into the innovation pipeline and provide counsel on optimal routes-to-market and potential competitive product issues.
• Work with Licensing Operations to conduct in depth reviews and analysis of existing License Agreements
• Work with Legal to proactively protect against potential litigation and develop various ad hoc requests associated with bottler ownership estate planning, production waivers, temporary authorizations and Licensing Agreement/Amendment templates, etc.
  Requirements
  
  
  • Bachelors or Masters degree preferred
  • 7 years of progressive CPG/Beverage/Bottler sales experience
  • 3 years' experience interacting with Senior Leaders/C-Level executives
  • 3 years' experience using Sales/Shipment/Pricing related data systems
    Company Overview
    
    Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig--, Dr Pepper--, Green Mountain Coffee Roasters--, Canada Dry--, Snapple--, Bai--, Mott's-- and The Original Donut Shop--. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America. Benefits built for you:-- Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled Candidates must be able to pass a background check and drug test, as applicable for the role. Keurig Dr Pepper ("KDP") has been notified of fraudulent employment offers being made, via email and otherwise, to prospective candidates. These fraudulent offers instruct prospective candidates to provide detailed personal information, and/or to pay application and processing fees. When you apply for a position at Keurig Dr Pepper ("KDP"), we use the personal data you provide for the purpose of assessing your application, considering you for future positions and carrying out human resources functions in accordance with applicable law. KDP will share the personal data you supply during the application process with internal human resources professionals as well as professionals in our business functions who are participating in the application and interview process. The personal data that may be collected, shared, and/or processed for this purpose includes your name, title, company name, email address, telephone number, postal address, language, resume, cover letter, age, education, professional history and contact details, and any other information you provide. It is in KDP's legitimate business interests to be able to review the qualifications of prospective employees and perform human resources functions with regard to our employees. For further details see KDP's Privacy Statement at https://www.keurig.com/content/privacy-policy . By clicking, "Apply" you agree to this statement. Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age disability, genetic information, ethnic or national origin, marital status, veteran status, or any other protected by law. EOE Minorities/Females/Protected Veterans/Disabled. Interested candidates are required to apply to a specific requisition on Keurig Dr Pepper's Career site in order to be considered for employment. Keurig Dr Pepper is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an email to KDPjobs@keurig.com and let us know the nature of your request and your contact information

Keywords: Keurig Dr Pepper, Plano , Director Licensing Strategy/Route to Market, Executive , Plano, Texas