Client Success Manager, Executive Accounts

Company: ReachLocal
Location: Plano
Posted on: January 13, 2021

Job Description:

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.About the OpportunityLOCALiQ is looking for a Client Success Manager, Executive Accounts (EA) to develop and execute on digital marketing strategies for our company---s clients. This role will formulate appropriate strategies and implementation plans and will be responsible for the ongoing management of the client---s digital marketing plan.Job SummaryThe Client Success Manager, EA will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client---s business needs & maximize their return on investment (advertising expenses). Strong proficiency in customer relationship management, online search and display advertising techniques and LOCALiQ proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client---s digital marketing needs. About Your Responsibilities:Build rapport with client representatives and marketing staff through routine and scheduled interactionsDevelop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clientsMonitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across LOCALiQ---s publisher networks to determine improvement opportunitiesTroubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clientsDrive campaign ROI and leverage client relationships to assist the sales team in growing accountsManage client expectations, communication and performance metricsIncorporate constantly evolving technologies and processes into the client solution delivery process Key Skills:Ability to quickly master business process, marketing and technology conceptsDemonstrated expertise in customer relationship managementMastery of key technologies and systems to manage digital marketing campaignsAdvanced capabilities to effectively manage digital advertising campaigns ---Search, Display, Marketing Management Systems etc.Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycleDemonstrated expertise with digital marketing publishing systems & processesStrong verbal and written communication skills Key Competencies:Customer FocusOrganizationAnalytical ThinkingBusiness Process and Technology AcumenConflict Management About You:Bachelor---s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English2 years hands-on experience managing online/digital advertising campaignsMust have 3 years of client service/account management experienceGannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Keywords: ReachLocal, Plano , Client Success Manager, Executive Accounts, Executive , Plano, Texas