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Digital Media Specialist

Company: Fisher Investments
Location: Plano
Posted on: May 12, 2024

Job Description:

As a Digital Media Specialist at Fisher Investments, you will help develop direct response digital media campaigns to reach perspective clients in the US on some of the largest and most advanced advertising platforms, including Facebook, Google, LinkedIn and Yahoo. Our formal training and mentorship program will teach you how to manage a budget, produce and analyze results, partner with our creative team to develop digital assets and learn valuable technological skills of this critical position.

The Opportunity:

Digital Media Specialist are a part of the Global Private Client Group Marketing Digital Media group, which helps provides high-quality leads to our US and International Private Client Group sales teams. This position will report to the Assistant Vice President of Global Marketing Digital Media. We are a fun and flexible group dedicated to developing our people and helping as many families achieve their retirement goals as possible.

The Day-to-Day:

  • Create and improve direct response digital media campaigns across Social Media, Paid Search, Display, Native and Video channels within the world's largest digital ad platforms (Google, Facebook, LinkedIn, and more)
  • Develop and test new targeting tactics including re-marketing, lookalike modeling and more
  • Analyze data to identify micro/macro trends, then build digital media campaigns capitalizing on the findings
  • Communicate campaign performance and analysis to leadership and important partners
  • Partner with our in-house creative agency, Fishtank, to develop digital advertisements
  • Collaborate with our Strategy & Planning team to find solutions to meet client acquisition needs and increase scale to meet business demands
  • Research and continually learn about industry trends and identify new test opportunities
  • Partner with our data privacy team to ensure that campaigns, targeting and creative adhere to all privacy regulations and policies
    Your Qualifications:
    • 1+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background)
    • Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager or other media platforms
    • Working knowledge in Excel, including the ability to use formulas and pivot tables
    • Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics)
      Why Fisher Investments:

      We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
      • 100% paid medical, dental and vision premiums for you and your qualifying dependents
      • A 50% 401(k) match, up to the IRS maximum
      • 20 days of PTO*, plus 10 paid holidays (*17 days of PTO and 3 days of sick time for California employees)
      • Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care
      • $10,000 fertility, hormonal health and family-forming benefit

Keywords: Fisher Investments, Plano , Digital Media Specialist, Advertising , Plano, Texas

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