Marketing Lead Generation Specialist - Hybrid

Company: Unicom Engineering Inc
Location: Plano
Posted on: January 24, 2023

Job Description:

This position will be responsible for overseeing UNICOM Engineering's lead generation activities including target list development, tracking, and sales pipeline reporting to achieve business objectives. Working closely with our external appointment setting agency and our Business Development representatives, this team member will research, analyze, and close the loop on new business leads. Heavy emphasis will be placed on analytics, CRM management, appointment setting programs, and related activities in support of the company's acquisition objectives. Focus will be on maintaining a healthy, growing sales lead pipeline and measuring activity throughout the sales cycles. This team member will also assist marketing communications to ensure promotional campaigns and activities align with business goals and expectations.Work with Marketing and Business Development teams to develop new business intelligence and identify target accounts within our defined markets.Work with BDEs to develop regional lists from multiple sources including trade events, partners, industry analysts, etc. and pre-qualify to the best of their ability.Collaborate with BDE team to obtain relevant data on accounts, enter trip reports, and ensure all data is captured in CRM.Analyze wins and losses, understand competitive positioning, and provide feedback to stakeholders.Maintain customer, partner, and competitive intelligence reports.Collaborate with BDE team to obtain relevant data on accounts, ensure it is all captured in CRM, including lead source to analyze effectiveness of activities.Interact with appointment setting agencies to supply lead lists, attend meetings, capture feedback from BDE team, and monitor progress of campaigns.Leverage tools and technology to collect and visualize datasets into dashboards.High school diploma or GED; associate's or bachelor's degree preferred.High school diploma or GED; 2 or 4 year degree preferred.Industry experience or working knowledge of our business is a benefit.Knowledge or ability to learn LinkedIn Navigator and Microsoft CRM systems is required; working knowledge of Marketing Automation Systems is a plus.Sales experience and experience managing external resources a plus.

Keywords: Unicom Engineering Inc, Plano , Marketing Lead Generation Specialist - Hybrid, Advertising , Plano, Texas