Marketing Lead Generation Specialist - Hybrid
Company: Unicom Engineering Inc
Location: Plano
Posted on: January 24, 2023
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Job Description:
This position will be responsible for overseeing UNICOM
Engineering's lead generation activities including target list
development, tracking, and sales pipeline reporting to achieve
business objectives. Working closely with our external appointment
setting agency and our Business Development representatives, this
team member will research, analyze, and close the loop on new
business leads. Heavy emphasis will be placed on analytics, CRM
management, appointment setting programs, and related activities in
support of the company's acquisition objectives. Focus will be on
maintaining a healthy, growing sales lead pipeline and measuring
activity throughout the sales cycles. This team member will also
assist marketing communications to ensure promotional campaigns and
activities align with business goals and expectations.Work with
Marketing and Business Development teams to develop new business
intelligence and identify target accounts within our defined
markets.Work with BDEs to develop regional lists from multiple
sources including trade events, partners, industry analysts, etc.
and pre-qualify to the best of their ability.Collaborate with BDE
team to obtain relevant data on accounts, enter trip reports, and
ensure all data is captured in CRM.Analyze wins and losses,
understand competitive positioning, and provide feedback to
stakeholders.Maintain customer, partner, and competitive
intelligence reports.Collaborate with BDE team to obtain relevant
data on accounts, ensure it is all captured in CRM, including lead
source to analyze effectiveness of activities.Interact with
appointment setting agencies to supply lead lists, attend meetings,
capture feedback from BDE team, and monitor progress of
campaigns.Leverage tools and technology to collect and visualize
datasets into dashboards.High school diploma or GED; associate's or
bachelor's degree preferred.High school diploma or GED; 2 or 4 year
degree preferred.Industry experience or working knowledge of our
business is a benefit.Knowledge or ability to learn LinkedIn
Navigator and Microsoft CRM systems is required; working knowledge
of Marketing Automation Systems is a plus.Sales experience and
experience managing external resources a plus.
Keywords: Unicom Engineering Inc, Plano , Marketing Lead Generation Specialist - Hybrid, Advertising , Plano, Texas
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