Digital Marketing Analyst
Company: Hilti North America
Location: Plano
Posted on: August 7, 2022
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Job Description:
Hilti: Digital Marketing Analyst Job reference: WD-0015452
Digital Marketing Analyst Plano What's the role? The Digital
Marketing Analyst will be responsible for producing meaningful
marketing Key Performance Indicator (KPI) dashboards and delivering
monthly performance reports with actionable insight. The role will
conduct conversion optimization consultations, aiming to improve
campaign tactics, the efficiency of digital marketing strategies
and increasing ROI. The Digital Marketing Analyst will identify
under-performing areas and deliver recommendations for the
continuous improvement of websites and digital marketing
activities. The incumbent may also manage selected search engine
advertising (SEA) and search engine marketing (SEM) campaigns on
Google Ads. Who is Hilti? Hilti is where innovation is improving
productivity, safety and sustainability in the global construction
industry, and beyond. Where strong customer relationships are
creating solutions that build a better future. Where there is pride
and a sense of belonging across our 120 locations, carrying right
into our lives and homes. Where people are exploring possibilities,
leveraging their potential, owning their personal development and
growing lasting careers. What does the role involve? Work with
internal teams (brand communications, direct marketing,
product/BU/Trade managers, global digital, etc) to measure impact
of digital marketing channel strategies to drive increased customer
engagement, greater conversion, and ROI
Support design and management of digital analytics performance
measurement plans; report on successes of digital campaigns and
implement improvements in areas of opportunity
Create measurement solutions including: measurement frameworks,
reporting, dashboards, and campaign attribution models
Collaborate with internal stakeholders to understand the business
situation and develop data-driven insights to drive marketing,
digital, search, and social strategies to engage with customers
Measure and analyze online marketing campaigns, including: organic
and paid search, email marketing, display ads, and social media
marketing
Advise on KPIs, report on key metrics, perform ad-hoc analysis,
interpret trends, and provide actionable insights to improve
KPIs
Analyze online user behavior, conversion data and customer
journeys, and funnel analysis
Provide analytical insight to internal stakeholders, at all levels
of the organization
Communicate reports and recommendations to cross functional team
members (local and international) and management at all levels
within the organization.
Formulate a variety of analytic solutions to meet business
needs
Identify data integration opportunities to automate and streamline
any routine tasks
Additional duties as assigned Being at Hilti means joining a
community of 30,000 people, 127 different nationalities working
together across 120 countries. What do we offer? Youll be given
everything you need to excel in your role. Youll receive a generous
compensation package for the work that you do with the possibility
to earn bonus for going above and beyond. Youll get great benefits
including Medical and Dental insurance, generous PTO (including 2
days to go and give back to your local community however you want)
educational reimbursement, health and wellness days the list goes
on.
We also offer many opportunities to develop your career in various
departments of interest (which we think is a pretty unique perk)
alongside the possibility to work internationally in any of the
120+ countries we operate within if you decide thats the path youd
want to take. Why should you apply? Innovation is who we are and
its evident in the way we work. Together with our customers, we
develop solutions that improve productivity, safety and
sustainability. What you need is:
Keywords: Hilti North America, Plano , Digital Marketing Analyst, Advertising , Plano, Texas
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here to apply!
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