Head of Influencer Marketing
Company: Creative Circle
Location: Plano
Posted on: August 6, 2022
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Job Description:
Position: Head of Influencer Marketing
Location: Plano / Frisco
Starts: August 2022
Duration: Full-Time
Status: Full-Time
Rate: Up to $225,000 per year DOE + 20% annual bonus
Our national restaurant client in Plano is looking for a Head of
Influencer Marketing to join their team!
Our client is on its way to a "Top 10" restaurant brand and
bringing their entire social media and influencer operations
in-house under this newly created role.
The Head of Influencer Marketing will lead a growing internal team
as well as agency partner in strategy, innovation and execution to
amplify a highly-respected, fun-loving brand and reach
industry-leading engagement.
Role Responsibilities
Develop large-scale social media campaigns and content calendar for
brand, founder, mascot social media channels
Drive cross-platform content integration for unique storytelling
moments and build audiences
Leverage customer media habits, content consumption data and
platform development to bring foresight and opportunities that grow
reach and engagement
Challenge team to develop breakthrough ideas/executions
Set team/agency objectives; challenge and inspire them to exceed
social media performance goals
Collaborate with creative, marketing, community and agency teams on
creative, campaigns, planning and more
Develop and oversee performance metrics and ROI
Identify and build relationships with key influencers and NIL
across celebrity, mega, macro, and micro scale
Develop and lead influencer strategy
Develop influencer content, amplification and paid support
Develop strategies, programs and training for local restaurant
social and influencer marketing
Role Requirements
Agency plus corporate experience, especially fast-growing
Both social media and influencer marketing leadership
Strong agency and people leadership
Strong pulse on trending content, people, & conversations
Proven creative and agile outside-the-box thinking
Proven ROI with social & influencer marketing
Social media tools measurement and development
Bachelor's degree required
#IND123
Submit resume (and samples if applicable) to:
Rose.Frezza@jobalert.creativecircle.com
Keywords: Creative Circle, Plano , Head of Influencer Marketing, Advertising , Plano, Texas
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