Head of Influencer Marketing

Company: Creative Circle
Location: Plano
Posted on: August 6, 2022

Job Description:

Position: Head of Influencer Marketing

Location: Plano / Frisco

Starts: August 2022

Duration: Full-Time

Status: Full-Time

Rate: Up to $225,000 per year DOE + 20% annual bonus

Our national restaurant client in Plano is looking for a Head of Influencer Marketing to join their team!

Our client is on its way to a "Top 10" restaurant brand and bringing their entire social media and influencer operations in-house under this newly created role.

The Head of Influencer Marketing will lead a growing internal team as well as agency partner in strategy, innovation and execution to amplify a highly-respected, fun-loving brand and reach industry-leading engagement.

Role Responsibilities

Develop large-scale social media campaigns and content calendar for brand, founder, mascot social media channels

Drive cross-platform content integration for unique storytelling moments and build audiences

Leverage customer media habits, content consumption data and platform development to bring foresight and opportunities that grow reach and engagement

Challenge team to develop breakthrough ideas/executions

Set team/agency objectives; challenge and inspire them to exceed social media performance goals

Collaborate with creative, marketing, community and agency teams on creative, campaigns, planning and more

Develop and oversee performance metrics and ROI

Identify and build relationships with key influencers and NIL across celebrity, mega, macro, and micro scale

Develop and lead influencer strategy

Develop influencer content, amplification and paid support

Develop strategies, programs and training for local restaurant social and influencer marketing

Role Requirements

Agency plus corporate experience, especially fast-growing

Both social media and influencer marketing leadership

Strong agency and people leadership

Strong pulse on trending content, people, & conversations

Proven creative and agile outside-the-box thinking

Proven ROI with social & influencer marketing

Social media tools measurement and development

Bachelor's degree required

#IND123

Submit resume (and samples if applicable) to: Rose.Frezza@jobalert.creativecircle.com

Keywords: Creative Circle, Plano , Head of Influencer Marketing, Advertising , Plano, Texas