Marketing Manager
Company: Cinemark
Location: Plano
Posted on: June 25, 2022
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Job Description:
Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader
in the motion picture exhibition industry with 500+ theatres in the
U.S. and Latin America.Join Our Team!Do you enjoy working together
as a team to accomplish major goals? Join Cinemark to utilize and
expand your skills! We are dedicated to making the movie experience
memorable, "One Guest at a time." Our world class talent creates a
warm and friendly culture through shared values.What is a Manager
of In-Theatre Marketing?This Marketing Manager oversees Cinemark's
marketing activities on both a national and regional level and
offers support to theatres on a local level. This role serves as
the first point of contact when theatres in their region or
ownership have a marketing inquiry and work on behalf of the field
to determine solutions by leveraging the greater marketing
organization including digital, content, creative, analytics,
media, and partnerships. They work pro-actively to create and
distribute communications as it pertains to In-Theatre marketing
campaigns whether it is to their clients in the field or executives
at the Customer Service Center.A Day in the Life of a Marketing
Manager:Strategic Campaign Planning & Project Management --- Lead
development and execution of In-Theatre campaigns and activations,
including but not limited to grand openings, remodels, competitive
markets, and low performing sites. --- Support the development and
maintenance of the In-Theatre Marketing activations calendar and
own In-Theatre placement and trafficking of internal and
third-party provided assets (e.g., NCM, D-BOX, IMAX, Volta, etc.)
Ensure timing and duration recommendations align with overall
theatre strategies and priorities, approving, updating the
calendar, and executing as appropriate. --- Create and execute
creative briefs and WorkFront requests that are complete and
cohesive of brand and creative requirements. --- Collaborate with
web teams to ensure all campaigns and promotions are best
represented online, approving and testing launches when required.
--- Compile strategic meeting agendas and manage cross-functional
teams to complete projects on-time and cost-effectively, ensuring
teams are aware of action items and next steps after each
touchbase. Ascertain forward moving project momentum and pace while
channel owners are responsible for specific channel strategy.
Ensure that the stakeholders' strategies are complete and executed
completely once approved. --- Setup logistics for in theatre
promotions and programs, including giveaways, gift cards, and more.
Cross-Functional Communication & Problem Solving --- Serve as the
first point of contact for assigned partners, pulling in
stakeholders as needed to respond to concerns and ensure issues
have been fully resolved. Ensure that resolutions are given
promptly and thoroughly address concerns. --- Contribute to
quarterly RVP call including developing agenda, presentations,
talking point and providing recaps, notes and next steps for areas
of ownership. --- Create and deliver strong presentations
supporting launch plans, business strategies and category
objectives to senior management for each campaign. --- Communicate
project status to key stakeholders and executives with updates
concerning activities and deliverables as well as risks and
mitigation strategies. --- Write and edit protocol directives for
campaigns and route to CSC and field, managing timeline of when
communication should be shared.Results-Driven Performance Analysis
and Activation --- Leverage resources such as historical data, peer
or stakeholder knowledge or past reporting to pro-actively solve
challenges and make move forward recommendations. --- Define KPIs
for campaigns and analyze performance and effectiveness against ROI
objectives to improve strategies. --- Manage competitive analysis
within markets and create solutions for challenges.Requirements ---
Five or more years of Marketing or related business experience with
a proven track record of success, retail or entertainment
experience a plus. --- BS/BA in business administration, marketing
and communications or relevant field. --- Prior experience with
broadcasts, out of home placement, and various digital media. ---
Exhibits superior organizational skills and ability to prioritize
and balance multiple tasks in a fast-moving environment while under
tight deadlines. --- Communicate effectively across the
organization, clearly articulating strategy, objectives, and
timelines and to build consensus to move strategic initiatives
forward. --- Collaborates and influences senior executives,
levering excellent presentation skills and leadership and
interpersonal skills. --- Builds and maintains strong relationships
with Marketing and Creative Services teams, Operations, and other
key stakeholders to provide best in class partnership. ---
Possesses the ability to research and analyze material logically
and share ideas and recommendations clearly by creating exceptional
campaign overviews and reporting. --- Shows excellent collaboration
skills with the ability to work effectively with individuals and
groups at all organization levels; ability to work independently
and as part of a team. --- Detail oriented with the ability to
prioritize, plan, and organize the business activity while
demonstrating a can-do attitude and ability to operate in the face
of ambiguity. --- Self-starter, self-motivated and capable of
seeking additional areas of ownership. --- Team player, positive
attitude, and can-do spirit. --- Proficient in MS Excel, PowerPoint
and various File Management systems.DISCLAIMER: This job
description is not an exhaustive list of all responsibilities,
duties, skills, efforts, requirements or working conditions
associated with the job. While this is intended to be an accurate
reflection of the current job, management reserves the right to
revise the job or to require that other or different tasks be
performed as assigned.Cinemark USA, Inc. is an Equal Opportunity
Employer
Keywords: Cinemark, Plano , Marketing Manager, Advertising , Plano, Texas
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