Associate Creative Director, Store Visuals
Company: JCPenney
Location: Plano
Posted on: June 24, 2022
Job Description:
Associate Creative Director, Store VisualsThe Associate Creative
Director, Store Visuals leads the In-Store Visual Creative
Department as a part of the Creative Marketing Department. Oversees
strategy, concept and execution of in-store visual graphics and POP
displays. Collaborates with Visual Merchandising, Store Design and
to ensure cohesive brand expression across in-store visuals. Has
extensive experience leading a team, delivering creative concepts
and solutions to support merchandising needs and in-store marketing
initiatives, deep understanding of branding, print design and photo
art direction.Primary Responsibilities:
- Oversees design concepts for divisional, seasonal and storewide
graphics and 3D displays. Guides the conversion of these ideas into
effective retail advertising design to promote immediate sales and
achieve the Company's fashion/brand image goals.
- Leads a team of Sr. Art directors and Art Directors.
- Partners with other Team leads in Brand, Digital, Direct Mail
and Photography to ensure consistent customer experiences
- Responsible for the creation of new visual campaigns or shop
designs.
- Collaborates with Photography/Creative Operations/Visual
Merchandising teams to ensure coordination of appropriate
merchandise for creative advertising pieces.
- Maintains brand standards and upholds creative excellence
expectations.
- Provides direction to and follow-up on various stages of visual
procedures with production, photoshoots, designers, Visual
Merchandising Managers and print vendors; all to achieve the best
product possible within established budget guidelines.
- May occasionally direct photography if needed. Core
Competencies & Accomplishments:
- Bachelors Degree in Fine Arts, Graphic Design or Advertising or
10+ years of Art Direction in retail or fashion apparel preferred;
print experience required.
- Understanding of how to design in a 3D space is preferred.
Digital design, animation and video knowledge a plus.
- Significant experience in layout for related media with proven
management skills and preferably with experience directing,
training and guiding other art directors/designers.
- Excellent knowledge of design techniques, tools and principles;
media production, communication and dissemination techniques and
methods, sense of style, ability to portray a high taste level in
all communication arts. Knowledge of printing/3D display
fabrication is preferred.
- Demonstrated creativity, aesthetic sensitivity, ability to
multi-task, solve problems and strong visualization skills. Must be
able to read basic floor plans and fixture drawings.
- Ability to work in a fast-paced, ever-changing environment
while maintaining a growth mindset and a service oriented
attitude.
- Proven record of advanced presentation and communication skills
to upper management.
- Advanced typography design skills required.
- Must be proficient in InDesign, Adobe Photoshop, Adobe
Illustration and other MAC based applications and design programs.
Excellent attention to detail and strong visualization skills.What
you get:We offer a competitive benefits package including
medical/dental/vision, term life insurance, paid vacation/holidays,
401(k) Savings Plan with company match, and an associate discount
on JCPenney merchandise.About JCPenney: JCPenney is the shopping
destination for diverse, working American families. With
inclusivity at its core, the Company's product assortment meets
customers' everyday needs and helps them commemorate every special
occasion with style, quality and value. JCPenney offers a broad
portfolio of fashion, apparel, home, beauty and jewelry from
national and private brands and provides personal services
including salon, portrait and optical. The Company and its 50,000
associates worldwide serve customers where, when and how they want
to shop - from jcp.com to more than 650 stores in the U.S. and
Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic
American brand by continuing its legacy of connecting with
customers through shopping and community engagement. Please visit
JCPenney's Newsroom to learn more and follow JCPenney on Facebook,
Instagram, Twitter and LinkedIn.For more opportunities to join our
team please visit our careers page.
Keywords: JCPenney, Plano , Associate Creative Director, Store Visuals, Advertising , Plano, Texas
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