Head Of Marketing
Company: Sylvie
Location: Plano
Posted on: May 16, 2022
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Job Description:
About Sylvie Sylvie is a national award-winning luxury jewelry
brand backed by over 30 years of traditions and expertise set by
its co-founders. Our collections offer over 3,000 pieces that are
entirely unique, ethically sourced, and created with the highest
levels of quality and craftsmanship. In our designs, we believe
beauty has no boundaries and that our quality is pre-eminent in the
world of fine jewelry. Sylvie partners with hundreds of retailers
across the country to share our brand, our story, and our
once-in-a-lifetime pieces of crafted jewelry. Our brand ultimately
creates a source of joy for engagements and special occasions in
people---s lifetimes. We look forward to your application and are
excited to get to know you and your story. About the position
Sylvie is seeking an experienced marketing professional to help
lead data-driven brand growth for the organization. This role will
work directly with the CEO and senior leaders of the organization
to execute a strategic roadmap and vision for key digital and
offline marketing channels. The marketing manager will be
responsible for generating content ideas across digital and offline
marketing channels, developing marketing campaigns across the
calendar, and tracking results against clearly defined performance
targets. While overseeing the marketing team, you will lead
data-driven insights to optimize and execute campaigns across core
marketing channels. In addition to digital channels, you will also
help scale offline channels and explore new retailer acquisition
and retention strategies to help continue the acceleration of our
growth. The ideal candidate has an eye for design and modern,
branded lifestyle content with a brain that thrives in the lands of
ROI, ROAS, LTV and CAC. You should be extremely analytical and have
a creative side that is passionate about building the top
independent jewelry brand in the US. We are seeking someone who is
equally a strategic thinker as they are a day-to-day executer,
eager to interface with our retail partners. Day-to-day Drive
revenue growth for Sylvie with end-to-end management of paid
marketing programs in support of new customer acquisition and
retention efforts Responsible for planning, implementing,
optimizing, and reporting on key digital channels, leveraging
Google Ads, Facebook Ads, Pinterest Ads, and other relevant
dashboards Report results on a bi-weekly and quarterly basis to the
CEO and senior members of the team Leverage insights to continually
optimize channels and identify new opportunities Ensure Sylvie is
hitting key marketing and channel performance targets as defined by
the organization Research new channel opportunities and assist in
scaling paid offline channels (direct mail, trade magazines, print)
Own Sylvie---s relationships with various media agencies and
vendors, as well as the key brand marketing gatekeepers at core
retail partners Work with marketing team to generate creative ideas
and develop campaign assets optimized for performance on a
channel-by-channel basis Meet deadlines by overseeing the marketing
calendar while maintaining the high quality that aligns with
Sylvie---s brand experience at our retail partners and beyond Roll
up your sleeves and fill in gaps when needed Qualifications
Bachelor---s or higher degree with 4 years--- experience in
digital/performance marketing with direct oversight of SEM, paid
social, display, and full-funnel marketing strategies; emphasis on
driving revenue for a high-end jewelry brand preferred Track record
of efficiently scaling investment and performance on digital and
offline channels Advanced Excel and campaign analytics tools skills
(Google Analytics, Facebook Ads, Pinterest Ads, Google Ads, etc.);
ability to take in vast amounts of data and identify key
opportunities and insights for the Brand Experience managing
successful campaigns and marketing programs that improve B2B and
B2C acquisition and retention Ability to jump in, set up a plan
with a schedule, and execute diligently to optimize performance and
manage spend Analytical and metrics-driven with a creative eye
Ability to work cross-functionally, especially with creative
resources internally to manage brand collateral as well as
externally interfacing with our core retail partners from beginning
to end Self-starter; comfortable with ownership and a high level of
responsibility while being willing to roll up sleeves to take on
other work when necessary Strong work ethic, intellectual
curiosity, and commitment to continuous improvement
Detail-oriented, working with a sense of urgency, and ultimately,
thoughtful about the work product Driven to make a positive impact
in the world and your day-to-day environment Passion for the job
and Sylvie---s overall company vision Benefits of Working at Sylvie
Three weeks/year vacation time Health insurance subsidies
Allowances and discounts for beautiful pieces of Jewelry Great
office environment with all-star team and high team energy Annual
trade show in Las Vegas where you get to represent our brand and
marketing offering to current and existing retail partners from
across the country
Keywords: Sylvie, Plano , Head Of Marketing, Advertising , Plano, Texas
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