DIGITAL MARKETING SPECIALIST

Company: Hilti North America
Location: Plano
Posted on: May 16, 2022

Job Description:

Plano, TXReference No: WD-0013845What's the role?The Digital Marketing Specialist is responsible for initiating, guiding, and executing Hilti Online projects, including strategic and tactical website content creation and maintenance. This role interfaces with product and trade management as well as other department managers, directors, and/or other contacts in support of the development of both new website content and the enhancement of current website content, as well as digital programs and online customer tools.Who is Hilti?Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.What does the role involve?Support the execution of the digital marketing strategy and related campaigns for Hilti Online
including: planning, targeting, set-up, execution, reporting, and optimization
Manage content administration and audits to ensure high-quality implementation and delivery of website content and digital customer experiences to support web and related business stakeholder strategies, all in accordance with company brand and web best-practices
Adept at thinking holistically about content strategy as part of a customer experience and then able to shape and align the HOL content information and architecture through strategic recommendations, including developing, implementing, and maintaining a website crosslinking strategy
Collaborate with internal and external stakeholders to lead, coordinate, and execute new content creation and optimizations, in alignment with and in support of Hilti Online strategies and business goals
Manage projects from inception through completion
Work cross-functionally with E-Business and Marketing teams to define the scope of projects, including goals, deliverables, and success measurement
Perform SEO keyword research (discovery and expansion) to help inform Hilti Online strategy
Skilled in writing, not just SEO expertise, this role will need to create and optimize useful, information-rich content that uses keywords appropriately and in-context that ensures a customer-first perspective and consistent customer content experience across Hilti Online
Clearly and succinctly communicate all issues, risks, and mitigation strategies in a timely manner to the project team and stakeholders
Deliver projects/initiatives on-time, within budget, and within scope
Define, implement, and communicate metrics to stakeholders to drive and inform decision making around content consumption and navigation
Collaborate with the Digital Marketing Analyst to produce and distribute analytic reports for all digital activities, measuring ROI for each project
Additional Duties, as assignedHilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development, and growing lasting careers. Whether you've heard of us or not. Hilti is not just another organization simply participating in the global construction industry, we're shaping it. Whether it's our fully automated robot - the Jaibot, to our new and exciting, industry leading platform 'Nuron', Hilti is an organization that pushes the boundaries of what is possible and gives you the opportunity to turn ideas into reality.What do we offer?You'll be given everything you need to excel in your role. You'll receive a generous compensation package for the work that you do with the possibility to earn bonus for going above and beyond. You'll get great benefits including Medical and Dental insurance, generous Paid Time Off (including 2 days to go and give back to your local community however you want) educational reimbursement, health and wellness days - the list goes on.
We also offer many opportunities to develop your career in various departments of interest (which we think is a pretty unique perk) alongside the possibility to work internationally in any of the 120+ countries we operate within if you decide that's the path you'd want to take.Why should you apply?Let's face it, we know there are lots of other companies out there. We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. This role gives you the opportunity to help shape our email marketing campaign development and make a real impact from day one.What you need is:Bachelor's Degree required in marketing, communications, technology, or related business area of study
Minimum of 3 years of related e-commerce and digital marketing work experience preferred
Experience with authoring and publishing front-end web content across web content management systems (preferred Adobe Experience Manager experience) and familiar with other digital marketing concepts a plus
The ability to learn technical systems
High knowledge of (Google) Analytics, conversion tracking, e-commerce, and the interplay of organic search traffic in relationship to paid search, direct traffic, display, social media, and email
Ability to understand complex material and explain technical concepts clearly, concisely, and logically
Ability to draft marketing collateral, technical copy, and other business documentation
Demonstrated ability to work with and manipulate data sets
Demonstrated ability to work in a fast-paced environment
Demonstrated ability to conduct independent research
Experience in search engine marketing
Experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display, and social
Core competencies and skills/expertise:Expert level experience using SEO tech tools such as Google Search Console, Searchmetrics, Screaming Frog, and more in ideation of keywords and content, etc.
High level of experience in data analysis techniques and advanced Excel ability to define strategy and goals
Experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display, and social
Enthusiastic and self-motivated, with the ability to lead projects proactively
Meticulous attention to detail, with an overall passion for continuous improvement
Strong project management skills required with the ability to deliver results within short timeframes
Excellent written and oral communications skills
Ability to work well with internal, cross-functional, and external teams
Strong computer skills, including MS SharePoint, Outlook, Word, PowerPoint, and Excel; graphics skills a strong plus
Established skills in organization, time management, and prioritizationHilti, Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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