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Digital Marketing Analyst - $5,000.00 Sign-On Bonus

Company: InTouch Credit Union
Location: Plano
Posted on: January 15, 2022

Job Description:

Description: All offers for employment with InTouch Credit Union are contingent upon the candidate completing a credit check, pre-employment drug screen and the submission of fingerprints in accordance with state and federal law.
Welcome to InTouch Credit Union!Are you looking for an exciting opportunity that will let you develop your financial industry knowledge and enhance your professionalism? Do you enjoy collaborating with a team of dedicated individuals helping to bring the latest technological advancements, service models and essential products to a growing member base? Have you considered a career with an organization that emphasizes the value of every employee with employee-specific paths for growth, paid volunteer hours and other exciting benefits? If so, InTouch Credit Union wants to hear from you!A Little About UsIf you're wondering what a credit union is, you're not alone! A credit union is a financial institution where everyone who deposits money is a "member." Members get access to the usual selection of savings and deposits, but they also can enjoy higher dividend rates since credit unions are not-for-profit!InTouch Credit Union (ITCU) currently serves more than 91,000 members across the United States and 20 other countries, through 12 physical locations and a convenient mobile/online service model. We are always looking for innovative ways to deliver outstanding member assistance, whether that's through concierge-banking in our locations, through video services by way of our new interactive teller machines or in the leadership roles behind the scenes.Alright, Enough about Us... Who are We Looking For?

  • Full -Time Digital Marketing Analyst who has experience with customer-focused/deadline-driven/high-energy environment, and who can provide courteous, friendly and professional assistance to their team, and our membership.
  • Our ideal candidate will make anywhere between $58,500.00- $61,750.00 for this role
  • Will follow a Monday-Friday 8:00 a.m. to 5:00 p.m. schedule.
  • This role is eligible to participate in the ITCU Exempt Employee Incentive Program, which can pay up to 5% of the annual salary, prorated based on the date of hire. (This incentive is based on the credit union achieving established service and financial measurements.)
  • How about the opportunity to take advantage of a $5,000.00 sign-on bonus for this position? Your ITCU title will allow you to do just that.What about the Duties & Responsibilities?The Digital Marketing Analyst will work in our Marketing department and provide the following as part of their key essential duties:
    • Work under the direction of the Marketing/e-Commerce Assistant Manager to design and oversee all performance aspects of the Credit Union's digital marketing efforts,
    • Brainstorm new and creative growth strategies, campaigns and tactics which help to achieve department and corporate objectives.
    • Execute all web, SEO/SEM, database marketing, email, paid social media, display advertising campaign and related tasks, as directed.
    • Measure, evaluate and report performance of all digital marketing against desired goals (ROI and KPIs) Identify potential changes and in collaboration with the Marketing team, recommend changes with supporting documentation.
    • Coordinate discussions with subject matter experts or vendors, as directed, to identify existing and new digital marketing tactics, trends and insights which optimize spend and performance.
    • Continually evaluate identified metrics that affect our website traffic and targeted audiences. Report metrics and suggest changes, as appropriate, to meet desired objectives.
    • Participate in website management, maximizing the user experience, page content quality, features and navigation, and related performance metrics to optimize value and to meet corporate goals.
    • Write/execute database queries, as needed, to supplement data needed to execute campaigns and track results, create mailing/calling lists, and related data analytic needs.
    • Cross-train and provide backup to Database/Report Analyst in all required duties and functions as well as other positions within the department.Wow, that's a lot...But, What Else Makes ITCU Stand Out?Of course! Aside from our competitive package of health and welfare benefits, not to mention discounted access to company products and services, we also offer:
      • On-hire-date enrollment for medical/RX, dental and vision coverage;
      • Basic Life & AD&D coverage at no cost, equal to 2 times your annual earnings, up to a maximum benefit of $250,000.00;
      • Voluntary Short-Term Disability & Long-Term Disability Plans available;
      • Flexible Spending Accounts;
      • 401(k) & Roth contributions (matching contributions of 100% of your contributions that do not exceed 5% of compensation and a zero-vesting schedule!);
      • Tuition reimbursement assistance for continued education through accredited colleges and universities;
      • A special birthday gift to you in the form of a paid day off during your birth month;
      • Four fully paid days during the year to volunteer at an approved charity/organization of your choice!Interested? Excellent!We want to hear from you! You can apply today by clicking on the "Apply" button below!
        The Credit Union is committed to a policy of equal employment opportunity and does not discriminate in the terms, conditions or privileges of employment based on actual or perceived race, religion, color, creed, sex or gender (including pregnancy, childbirth and related medical conditions), age, genetic information, national origin, ancestry, citizenship status, physical or mental disability, military service and veteran status, sexual orientation, gender identity or gender expression (including transgender status), marital status, or in any other protected classification or status as defined under applicable federal, state or local laws and ordinances.
        . Requirements:
        • Bachelor's degree in Marketing, data analytics, digital marketing, computer science, computer information systems, or similar degree. Applicable experience may substitute for degree. Coursework and certifications in digital marketing extremely desired.Experience:
          • One to two years experience in a digital marketing or advertising, including:
          • Experience working with marketing database, email, social media and/or display advertising campaigns.
          • Experience in optimizing website landing pages and user funnels.
          • Experience in setting up and optimizing Google AdWords campaigns.
          • Experience using Google Data Studio, UTMs and Google Tag Manager, Google Analytics4.
          • Experience writing queries using SQL or like language preferred.
          • Financial experience, ideally in a bank or credit union helpful.Required Knowledge:
            • Working knowledge of website analytics tools (e.g., Google Analytics (GA4 preferred), Google Data Studio
            • Knowledge of ad serving tools and Google Tag Manager.
            • Knowledge of HTML, CSS and JavaScript is helpful.
            • Proficiency using Microsoft Office applications, especially Excel, Access, macros, and Visual Basic Application; experience with Tableau helpful.
            • Experience with SQL or similar querying language desired.
            • Ability to comprehend relational database documentation desired.
            • Compliance with Federal Bank Secrecy and Money Laundering rules required.Other Skills:
              • Strong data/analytical skills and data-driven thinking
              • Current with the latest trends and best practices in online marketing and measurement.
              • Very strong communicator, excellent interpersonal and analytical skills.
              • Excellent critical thinking and problem-solving skills.
              • Excellent organizational and time management skills with ability to perform multiple tasks and adjust quickly in short timeframes.
              • Ability to adjust quickly to shifting priorities, demands and timelines through analytical and problem-solving skills.
              • Ability to build rapport with intra- and inter-departmental colleagues and create a team environment.

Keywords: InTouch Credit Union, Plano , Digital Marketing Analyst - $5,000.00 Sign-On Bonus, Advertising , Plano, Texas

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