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Marketing Director

Company: Village Health Partners
Location: Plano
Posted on: January 13, 2022

Job Description:

The Director of Marketing/Business Development is responsible for the development and implementation of business and marketing plans for VHP. This position will develop and manage the VHP brand strategy with internal and external stakeholders to include members of the Care Team, ACO, Payers, and Community Partners. The Director of Marketing/Business Development will have a close operational relationship with the Executive Team for strategy, forecasting and projections, to achieve business goals of the organization.

Essential Skills:

  • Responsible for the overall management of all strategic and operational Marketing, Communications, and Community Relations activities
  • Provide market feedback to leadership regarding competitive threats, community needs, healthcare business trends, strategic opportunities for growth and supports internal forecasting processes
  • Lead VHP to a deeper understanding of brand strategy and help to align brand use across the organization
  • Assists in developing and managing high-value community partner relationships with the COO
  • Creates networking opportunities through the participation and organization of Community events with external stakeholders
  • Directs all facets of development including sourcing and developing all content and messaging, creating innovative and unique themes and design elements through digital and social media platforms
  • Responsible for managing and directing VHP's internal and external communications
  • Leads the management of Patient Satisfaction surveys and initiatives for better outcomes
  • Supports VHP growth strategies through project management, forecasting, and planning activities for new services line development and initiatives
  • Participates in the annual budgeting process to help establish revenue targets; develops Business Development department specific operating budget
  • Conduct meetings with physicians, management, etc. to ensure thorough understanding of the physicians' desires, needs and obstacles to growth
  • Provides effective coaching, training, and development opportunities for individuals to include performance reviews, on-boarding, and timely counseling for the business development team
  • Mentor and develop other business development/management colleagues thinking strategically about the growth of the overall organization
  • Partners with Human Resources Director on employee recruitment and communication efforts
  • Support Operations team with the continuous improvement of device, application, and electronic health platform ecosystem
  • Ensure that VHP is in compliance with all related local, state, federal, and accrediting-bod rules and regulations related to marketing practices
  • Participates and attends required Committee, Management, and Provider Meetings
  • Actively participates in the execution of organization's Annual Imperatives
  • All other duties as assigned by the COO
  • Follows all clinical safety protocols and infection control procedures

    • A Bachelor's degree in Business Administration, Marketing, Communications or a combination of relevant coursework and experience
    • 3+ years business development and marketing experience in a healthcare setting
    • Expertise with MS Office (Word, Power Point, Outlook, Excel)
    • Self-directed professional
    • Able to handle sensitive and confidential information with the appropriate discretion
    • Excellent presentation skills, including strong oral and writing capabilities; executive presence to clearly communicate compelling messages to senior leaders and business partners
    • Demonstrated ability to continuously meet or exceed assigned business development performance targets inclusive of revenue growth
    • Understands the digital ecosystem with a fluency in common business models and knowledge of the competitive landscape
    • Demonstrated capability to initiate, develop and lead engagements and establish leads and opportunities with community partners.
    • Solid analytical, business modeling and financial acumen
    • Knowledge of and adherence to HIPAA rules and regulations
    • Knowledge of and adherence to Bloodborne Pathogen & OSHA Safety procedures
    • Must be willing to travel within Collin/Denton county area 5-10% of time

      We offer a competitive benefits package that includes:
      • Medical, Dental, Vision
      • Life Insurance
      • 401K with employer match
      • Paid Holidays
      • PTO
      • Referral programs
      • Year-end bonus potential
      • Short term and long term disability

        We invite you to learn more about Village Health Partners at .

        Covid -19 considerations:

        VHP has increased infection control procedures for the safety of our employees and patients including: Face mask requirements for all employees and patients, social distancing, hand hygiene, eliminated waiting rooms, increased sanitization of patient rooms, equipment, desks, doors, etc.

        We are an established employer that is committed to maintaining a respectful, professional, and engaging workplace where our employees are encouraged to learn. Our mission to deliver superior patient care by providing higher quality and greater access and convenience to our patients cannot be accomplished without our extraordinary support staff. We are looking for detail-oriented, dedicated professionals to join our team.

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Keywords: Village Health Partners, Plano , Marketing Director, Advertising , Plano, Texas

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