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Marketing Director

Company: Baker Tilly US, LLP
Location: Plano
Posted on: November 19, 2021

Job Description:


  • Lead and manage the various marketing initiatives and resources that support the growth of assigned industry, service and geography teams
    • Build and maintain a collaborative, high performing and engaged team that provides value-added support to assigned practices
    • Align objectives and measure performance to demonstrate growth strategies' contributions to the practice team goals
    • Create and leverage best practices across the team and throughout the firm
    • Facilitate teaming, collaboration and sharing of ideas
    • Lead and manage the design, development, implementation and optimization of highly effective marketing strategies and demand generation initiatives that build brand, drive demand and generate growth
      • Collaborate to develop strategic growth plans for each assigned industry, service and geography, including but not limited to:
      • Marketing Strategies
        • Messaging and positioning development
        • Content and asset development
        • Sponsorships and events
        • Demand Generation
          • Integrated, multi-channel promotional strategies
          • Campaign development and execution
          • Reporting and analytics
          • Provide strategic, proactive insights to practice and market leadership in the evaluation and ongoing optimization of marketing-facing activities
          • Provide guidance, coaching, and leadership to the marketing team for ongoing career development
          • Perform other responsibilities as assigned
          • Lead and/or participate in special projects, such as merger integrations
          • Participate in and/or champion select taskforces, such as webinar best practices
          • Ensure effective use of the firm's marketing tools, systems, and resources

            • Excellent interpersonal skills; a strategic thinker with superior judgment and strong work ethic who can build relationships and provide effective leadership to a team
            • Excellent written and verbal communication skills; communicate effectively with all levels of staff from entry level, to partners to firm leaders
            • Demonstrated leadership in applying highly effective marketing strategies, including marketing automation, CRM, social media, online and native advertising, digital marketing and fully integrated, multi-channel campaigns
            • Ability to manage and prioritize projects independently while being able to work well in a highly collaborative team-focused environment
            • Proactive with the ability to work under tight deadlines and be resourceful in addressing challenges and solving problems
            • Strong organizational skills with keen attention to detail and strong hands-on computer skills, including Microsoft Office Suite
            • Bachelor's degree in marketing, communications, business or related field; Masters degree preferred

              Baker Tilly US, LLP (Baker Tilly) is a leading advisory, tax and assurance firm, providing clients a genuine coast-to-coast and global advantage with critical mass and top-notch talent in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 148 territories, with 36,000 professionals and a combined worldwide revenue of $4.0 billion. Many of Baker Tilly's roles have the opportunity to work remotely. Please discuss with your talent acquisition professional to understand the requirements for an opportunity you are exploring. Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Keywords: Baker Tilly US, LLP, Plano , Marketing Director, Advertising , Plano, Texas

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