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Marketing Director

Company: CarOffer
Location: Plano
Posted on: April 9, 2021

Job Description:

CarOffer is looking for a Marketing Director to help with continued growth and the launch of a new Consumer product. CarOffer is one of the fastest automotive tech companies in the industry and with CarGurus buying 51% of us recently we are looking to accelerate even faster. The ideal candidate will have previous experience with launching a consumer product, B2B marketing techniques, managerial skills to run a team and have the experience to launch a nationwide campaign to all consumers. Job Responsibilities:

  • Brand Launch/Management: Launch a new consumer product and manage the CarOffer Brand strategy building and promoting the CarOffer brand with employees, dealers, existing clients and consumers.
  • Creative Brand Development: Work with the creative team to design CarOffer assets; lead all development of company brand creative, collateral, print material, ads, videos, etc.
  • Advertising: Responsible for strategizing and copyrighting advertisements for LinkedIn, Facebook, Google Ads and various media placements.
  • Lead Generation: Help Marketing team reach monthly acquisition quota
  • Data and Analytics: Ability to tell a story with data; pull data and report on results of campaigns; Intermediate skills in Microsoft products and G-Suite including Google Sheets and Google Slides Skills/Requirements:
    • The ideal candidate will have 3-5 years in marketing, communications or similar.
    • Bachelor's Degree in Marketing, Communications or Similar
    • Automotive experience is preferred but not required. Email marketing, social media marketing and HubSpot experience is a plus.
    • This candidate will have a passion for learning and will have the ability to wear many hats and multitask.
    • This individual will work out of our Addison Headquarters in Dallas and will report to the Chief Sales Officer.
    • Excellent writing and formatting skills

Keywords: CarOffer, Plano , Marketing Director, Advertising , Plano, Texas

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