Director - Product Marketing

Company: Greenhouse Software, Inc.
Location: Plano
Posted on: April 6, 2021

Job Description:

Influencer Marketing is a rapidly growing space at the intersection of social media, advertising, and eCommerce. As the creator of this space, rewardStyle, and LIKEtoKNOW.it offers the world's premier lifestyle influencers the ability to run their digital businesses successfully and with great ease. Our technology platform provides them the tools, strategies, and support they need to maximize their earnings velocity.-- We run over $2B of retail sales per year through the rewardStyle platform and the LIKEtoKNOW.it consumer app has more than 1.5M monthly active consumers connecting directly with our network of influencers and spending nearly $1B annually. We are expanding rapidly and have tremendous growth ahead. Title : Director - Product Marketing-- Preferred Location: This is a fully remote position. If you are located near one of our rewardStyle offices, come have a coffee when you want to socialize! Reports to: General Manager, Influencer Growth Platform-- The Role rewardStyle empowers the world's premium lifestyle influencers to achieve maximum economic success and the Director of Product Marketing is critical to achieving our mission. This is a new role to the organization that will drive growth and scale with our Commission on Sales teams. Responsible for helping our customers find success with our features, products and platform, the Director of Product Marketing will shape our product offerings and how we position them. This dynamic, high-impact position will collaborate closely across functions including Influencer Growth Services, Product, Engineering, Marketing, Analytics and interacts with all levels across the organization. Is This You? In this critical role you will work cross-functionally with sales, marketing, product, and creative teams to orchestrate high-impact product launches, acquire in-depth customer and market insights, develop personas and use cases, drive messaging and collateral, optimize packaging and assist with sales enablement and knowledge sharing. Your work will have an immediate and tangible impact on the business and the lives of the influencers that we support. If you are a data-oriented, self-starter who can work on both creative marketing initiatives and data oriented strategy, this role is for you.-- Key Responsibilities

• Work with cross-functional teams to plan and execute high-impact launches for our influencer community
• Conduct detailed user research and definition of influencer personas to accurately position our products and inform internal customer success partners--
• Gather competitive analysis and industry insights to educate internal partners and help inform product road mapping, pricing, industry mapping, etc.
• Partner with the Content Marketing team to create on persona-based collateral and lead generation activities including webinars, videos, case studies, whitepapers, etc.
• Work with the Demand Generation and Performance Marketing teams to build campaigns towards the company's business goals and critical metrics
• Partner closely with sales enablement and content teams to develop sales materials including sales decks, datasheets, ROI calculators, battle cards, etc.
• Work with relevant partners on the optimization of enterprise website funnel(s) and content to generate qualified opportunities in local and international markets
• Utilize insights from Google Analytics, Hubspot, Braze, Amplitude and Periscope to measure, monitor and optimize the success of product marketing programs and activities You'll Have These Minimum Experiences and Requirements:
  • 8+ years of experience launching & scaling consumer apps, products, or services for global consumer and/or media brands
  • Proven, unchallengeable experience in growing consumer businesses through sustained customer engagement
  • Deep, established proficiency in storytelling and narrative-building
  • Experience developing and driving analytically rigorous and ultimately successful marketing campaigns using a breadth of online channels
  • Expertise knitting together a broad range of customer listening posts and data sources such as - audience research, community feedback, customer support, behavioral analytics, etc.
  • International experience and a knowledge of diverse cultural, social, and business landscapes
  • Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions on driving growth through product marketing initiatives You'll Also Have Several of these Preferred Capabilities and Experiences:
    • Remarkable attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks easily
    • Accustomed to getting results over process in a collaborative, fast-paced environment
    • Strong analytics and business acumen, leveraging results to make recommendations for future actions.--
    • Positive and entrepreneurial-minded team player with an internal drive to hit goals and deadlines.--
    • Be scrappy and self-directed - you'll have to be the roll-up-your sleeves type and work autonomously.--
    • Strong collaboration and team building skills.
    • A "can-do" attitude, proactive, curious are absolute musts
    • Bonus points for a thorough understanding of:
    • Two-sided marketplaces and community-based services What's in it for you?
      • Interesting problems to solve
      • Competitive comp and benefits including retirement plans--
      • Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
      • Disrupting the retail industry!--
      • Work and workout from home with our live Virtual Fitness Classes!--
      • Virtual Company Happy Hours and Virtual Team Events!-- What you have to look forward to should you choose to work in a rewardStyle Office:--
        • Fully stocked bars and kitchen (free snacks all day!)--
        • Catered meals weekly
        • Monthly Chair massages
        • Laidback office environment--
        • Monthly themed Happy Hours!--
        • Free access to state of the art gym while working in or visiting our Dallas HQ
        • Free Covered Parking on-site while working in or visiting our Dallas HQ ____ For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment. Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees. rewardStyle is an Equal Opportunity Employer. Will you now or in the future require sponsorship? --*
          Please select For hiring purposes, do you currently reside in one of the following states? AZ, FL, GA, NC, NJ, NY, TN, TX. --*
          -- Please describe your salary expectations. --*
          What has inspired you to consider making a job change?
          LinkedIn Profile
          Website
          U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at About Us - rewardStyle are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
          • Autism
          • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
          • Blind or low vision
          • Cancer
          • Cardiovascular or heart disease
          • Celiac disease
          • Cerebral palsy
          • Deaf or hard of hearing
          • Depression or anxiety
          • Diabetes
          • Epilepsy
          • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
          • Intellectual disability
          • Missing limbs or partially missing limbs
          • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
          • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Greenhouse Software, Inc., Plano , Director - Product Marketing, Advertising , Plano, Texas