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Sr. Manager of Social Media and PR

Company: At Home Group Inc.
Location: Plano
Posted on: February 26, 2021

Job Description:

The Senior Manager of Social Media and PR is responsible for developing and implementing At Home's social media and PR strategies, while facilitating the day-to-day execution of that plan across multiple platforms. The ideal candidate will be able to balance being both creative and having a strong business sense. He/she will have a strong background in social media, influencer marketing and PR.--He/She will demonstrate sound judgement, be resourceful, be creative, iteratively test, thrive in a fast-paced environment and be able to drive cross functional collaboration and communication with multiple internal and external partners and agencies.This position will report to the Director of Marketing. Responsibilities-- Develop and direct communication strategies for social media, influencer and branded PR programs to support key marketing windows and initiatives -- Direct and manage social, influencer and PR agency partners -- Direct and manage test and learn programs to test different types of content and new platforms-- Manage social, influencer and PR budget based on aligned strategies-- Manage internal and external schedules and creative reviews from channel brief through final execution and results reporting -- Create and manage social media calendar and direct the creative output based on expertise in the content that will work best on each platform-- Manage weekly, monthly, quarterly and annual results reporting -- Constantly stay abreast of industry best practices especially in Influencer marketing, Facebook, Instagram and Pinterest and identify new social channels for testing-- Build relationships at key social media platforms (Facebook, Pinterest, etc) and lean into and leverage their knowledge and expertise -- Embrace a sense of continual learning, continual improvements and identifying efficiencies based on consistently analyzing previous results and recommending strategy, partner, content, creative and process improvements to drive more reach and engagement-- Manage and coach social media coordinator -- Manage all social media posts to ensure they are brand appropriate and have the ability to determine what types of posts or content could create negative customer backlash or negative brand PR implications and ensure we avoid such posts or content -- Collaborate with customer service, HR, Ops and merchandising to communicate out issues or concerns voiced in social media outlets regarding the brand or product experienceKnowledge, Skills And Abilities-- 5-7 years of experience in Social Media-- Experience in PR a plus-- Bachelor's degree; major or concentration in marketing / PR or relevant experience-- Strong agency experience as foundation of career in communications and/or working directly with influencers or social media platforms-- Knowledgeable about the social media landscape, best practices, industry trends, and emerging social platforms -- Must be an idea generator, in the know about target talent/partners-- Copywriting skills and/or content creation experience a plus-- Strong analytical and critical thinking skills-- Ability to coordinate and communicate with many stakeholders and keep driving momentum-- Must be a resourceful self-starter with excellent time management skills-- Must be comfortable in a high pressure, fast paced business environment, be a driven contributor and work effectively and collaboratively with team members-- Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently-- Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly to be flexible with demands and changes in business-- Strong communication skills; external, internal collaboration

Keywords: At Home Group Inc., Plano , Sr. Manager of Social Media and PR, Advertising , Plano, Texas

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