Director, Global Head of Search Marketing
Company: McAfee GmbH
Location: Plano
Posted on: February 23, 2021
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Job Description:
Director, Global Head of Search Marketing Primary Location US,
Texas, Plano Date posted 01/13/2021 Job Title:Director, Global Head
of Search Marketing
Location: US, Texas, PlanoRole Overview:Director, Global Head of
Search Marketing (Organic & Paid) is a leadership role reporting
into the Senior Director of Performance Marketing and responsible
for driving revenue and leading global Search (SEO & SEM) strategy
and operations. This is a high impact and high visibility role in
the organization with the mandate to help transform the way search
marketing drives customer acquisition. As a leader of senior member
of the marketing team, the person will be responsible for
developing innovative and impactful acquisition strategies across
multiple global regions.
The position requires strategic and global mindset to drive
consistency in process but also to develop custom execution model
based on local business need - for example what to execute in-house
and when to partner with an agency. This is fast pace role with
high bar for SEM & SEO, analytical skills and ability to drive
full-funnel marketing to acquire and engage customers.
One of the main aspects of this leadership role is to be able to
build and nurture a high-performance team globally. The leader must
have the passion for individual coaching and mentorship and
creating a culture of mutual support, innovation, and analytical
rigor. Additionally, passion for cybersecurity and its nuances is
key.
This is a unique opportunity to build and lead comprehensive and
innovative Search Marketing program for an industry leader in Cyber
Security. The role requires hands-on, agile and resourceful problem
solving & prioritization of both day to day management and
investment in long term strategic innovations. This position
reports to the Head of Performance Marketing and has global
ownership of search marketing across organic and paid programs.
You are equally curious about human truth that drives consumer
behavior, as you are about Machine Learning (ML) and evolving
Artificial Intelligence (AI) in Marketing. So, if you are a world
class search marketing leader with keen sense of urgency to drive
business results and customer acquisition, and people love to work
with you, we'd love to hear from you.
Company Overview From device to cloud, McAfee provides
market-leading cybersecurity solutions for both business and
consumers. We help businesses orchestrate cyber environments that
are truly integrated, where protection, detection, and correction
of security threats happen simultaneously. For consumers, McAfee
secures your devices against viruses, malware, and other threats,
both at home and away. We want to continue to shape the future of
cybersecurity by working together to build best in class products
and solutions. About the Role: Own and drive a revenue & operations
for Organic & Paid Search with defined quarterly and yearly growth
targets by up-leveling the search marketing talent, accounts, ads,
targeting, bidding, core infrastructure, content, and links
globally. As a Search Marketing lead, you will:
Additional Locations:
Keywords: McAfee GmbH, Plano , Director, Global Head of Search Marketing, Advertising , Plano, Texas
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