Product Marketing Associate

Company: BenQ North America
Location: Plano
Posted on: February 22, 2021

Job Description:

Join the BenQ Team! It's an exciting time to work at BenQ. BenQ North America is a growing company focused in the consumer electronics and professional AV markets. We are looking for talent with the passion and drive to succeed in the highly competitive display industry, while delivering on the promise of Bringing Enjoyment n' Quality to the lives of our loyal customers.In support of the successful growth of our LCD business, we are hiring a Product Marketing Associate to handle Social Media & Response and Influencer Marketing. This role will plan and deliver content that effectively communicates the brand's product usage and benefits on our social media channels in addition to providing responses to social inquiries received on a daily basis. This role will also be responsible for Influencer Marketing and requires great communication and people skills. The Product Marketing Associate will build rapport with influencers and effectively communicate the requirements for generating impactful video coverage. This role will also play an important part in promoting and increasing BenQ brand awareness through digital, print, and multi-platform efforts. Reporting to the LCD Line of Business Manager, the Product Marketing Associate is responsible for increasing marketing exposure by staying up to date with current technology trends and engaging with end users at product events to improve future efforts.Responsibilities* Manage BenQ America's social media platforms (Facebook, Instagram, Twitter, Linked-In) which includes planning, scheduling, posting, and social response along with engaging with social comments and inquiries on a daily basis.* Identify, manage and build relationships with qualified influencers and media for product reviews/coverage of LCD monitors.* Strategically analyze growth and value potential of influencer channels to elevate the BenQ brand.* Coordinate corporate social networks, websites, and off-site programs.* Assist in the growth of LCD business to increase brand awareness through various marketing tools and initiatives.Key Skills & Qualification* Relationship builder with excellent interpersonal, oral and written communication, problem-solving, and presentation skills are a must* 1-2 years of experience in product marketing or social media/influencer marketing* Experience building digital assets and marketing content* Demonstrated ability as a product or technology advocate in a fast-paced industry* Knowledge of overall market & related products (Preferred)* Excellent time management and organizational skills; strong attention to detail * Entrepreneurial spirit, self-developed, and out-of-the box thinker * Strong team player who collaborates well with others to solve problems; flexible and adaptable Education: * Minimum of Bachelor's degree Compensation: * Based on experience; we offer a highly competitive base salary plus bonus Position Type: * Full Time* Office Based About BenQ America Corp. The BenQ digital lifestyle brand stands for "Bringing Enjoyment 'N' Quality to Life," fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the #1-selling projector brand powered by TI DLP-- technology in The Americas. BenQ is a leading provider of competitive eSports Monitors and gear, LCD gaming, entertainment, photography, and business monitors and award-winning home theater projectors.--We also offer an extensive line of visual display and presentation solutions including laser and 4K projectors, interactive flat panels and other large-format displays for education, corporate and enterprise environments. More information is available at www.BenQ.us.

Keywords: BenQ North America, Plano , Product Marketing Associate, Advertising , Plano, Texas