Product Marketing Associate
Company: BenQ North America
Location: Plano
Posted on: February 22, 2021
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Job Description:
Join the BenQ Team! It's an exciting time to work at BenQ. BenQ
North America is a growing company focused in the consumer
electronics and professional AV markets. We are looking for talent
with the passion and drive to succeed in the highly competitive
display industry, while delivering on the promise of Bringing
Enjoyment n' Quality to the lives of our loyal customers.In support
of the successful growth of our LCD business, we are hiring a
Product Marketing Associate to handle Social Media & Response and
Influencer Marketing. This role will plan and deliver content that
effectively communicates the brand's product usage and benefits on
our social media channels in addition to providing responses to
social inquiries received on a daily basis. This role will also be
responsible for Influencer Marketing and requires great
communication and people skills. The Product Marketing Associate
will build rapport with influencers and effectively communicate the
requirements for generating impactful video coverage. This role
will also play an important part in promoting and increasing BenQ
brand awareness through digital, print, and multi-platform efforts.
Reporting to the LCD Line of Business Manager, the Product
Marketing Associate is responsible for increasing marketing
exposure by staying up to date with current technology trends and
engaging with end users at product events to improve future
efforts.Responsibilities* Manage BenQ America's social media
platforms (Facebook, Instagram, Twitter, Linked-In) which includes
planning, scheduling, posting, and social response along with
engaging with social comments and inquiries on a daily basis.*
Identify, manage and build relationships with qualified influencers
and media for product reviews/coverage of LCD monitors.*
Strategically analyze growth and value potential of influencer
channels to elevate the BenQ brand.* Coordinate corporate social
networks, websites, and off-site programs.* Assist in the growth of
LCD business to increase brand awareness through various marketing
tools and initiatives.Key Skills & Qualification* Relationship
builder with excellent interpersonal, oral and written
communication, problem-solving, and presentation skills are a must*
1-2 years of experience in product marketing or social
media/influencer marketing* Experience building digital assets and
marketing content* Demonstrated ability as a product or technology
advocate in a fast-paced industry* Knowledge of overall market &
related products (Preferred)* Excellent time management and
organizational skills; strong attention to detail * Entrepreneurial
spirit, self-developed, and out-of-the box thinker * Strong team
player who collaborates well with others to solve problems;
flexible and adaptable Education: * Minimum of Bachelor's degree
Compensation: * Based on experience; we offer a highly competitive
base salary plus bonus Position Type: * Full Time* Office Based
About BenQ America Corp. The BenQ digital lifestyle brand stands
for "Bringing Enjoyment 'N' Quality to Life," fusing lifestyle with
technology, enjoyment with productivity, and aesthetic design with
purpose-built engineering. It is this mantra that has made BenQ the
#1-selling projector brand powered by TI DLP-- technology in The
Americas. BenQ is a leading provider of competitive eSports
Monitors and gear, LCD gaming, entertainment, photography, and
business monitors and award-winning home theater projectors.--We
also offer an extensive line of visual display and presentation
solutions including laser and 4K projectors, interactive flat
panels and other large-format displays for education, corporate and
enterprise environments. More information is available at
www.BenQ.us.
Keywords: BenQ North America, Plano , Product Marketing Associate, Advertising , Plano, Texas
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