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Director of Paid Media

Company: Cinemark
Location: Plano
Posted on: September 16, 2020

Job Description:

What is a Director, Paid Media?This position will be responsible for day-to-day execution and as well as helping to drive the strategic vision for Cinemark's Paid Media, while ensuring operational excellence across multiple business units and supporting company initiatives.--This includes Programmatic remarketing and prospecting, paid search, and large-scale brand initiatives.----A Day in the Life of a Director, Paid Media:Develop frameworks for strategy development, KPI alignment to business goals and valuation of all undertaken efforts for iterative test and learn pipelinesManage overall planning, buying, optimizing, and reporting of paid digital media efforts including display, paid search, and experimenting with other forms of digital media throughout the consumer journeyPlan and communicate seasonal digital media budgets & strategic plans to both vendors/agencies and internal stakeholders.Research and offer up recommendations on new emerging digital media opportunities.Develop and implement mechanisms for response analysis to determine ROI on selected campaigns and programsAnalyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising paid search, and display marketingExtensive collaboration required with key stakeholders across cross functional teams to drive media strategies and future roadmapManage media agencyManage pacing and delivery against plans and budgets.Collaborate with the data analytics team to review and analyze results to inform reports for senior leaders that showcase the value/impact of performance-based programsProvide strategic guidance and support to the digital/social media teamResponsible for financial relationships with media vendors including negotiating contract rates, vendor adherence to contracts, adherence to budget and deadlines for cost estimates, revisions and final invoice reconciliations by vendor, month, season and campaignYou Will Need to Have:Bachelor's degree in advertising, marketing or related field, or related experience5+ years' experience in a related position or digital marketing roleKnowledge of digital landscape and how paid media fits in the ecosystemProject manage large scale initiativesExcellent analytical, quantitative, organizational and prioritization skillsExcellent vendor/agency management skills including contract negotiationAbility to synthesize large amounts of data into actionable informationMust be innovative, proactive and a strong team playerStrong knowledge of executing paid search and display campaignsStrong knowledge of media tech landscape including LiveRamp, DMP's, site tagging, etcWorking knowledge of paid social media elements (Facebook, LinkedIn, Twitter, Snapchat, Instagram, Pinterest, Reddit, etc.)This job description is not an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.?Cinemark USA, Inc. is an Equal Opportunity Employer

Keywords: Cinemark, Plano , Director of Paid Media, Advertising , Plano, Texas

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